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'The moral is to the physical as three is to one.' - Napoleon Sources News Release
http://www.sources.com/Releases/NR1947.htm
Publisher: Richard Martin Date Written: 23/09/2013 Year Published: 2013 Resource Type: Article
Apple just launched it's iPhone 5S and 5C. If ever we needed an example of how moral - i.e., psychological - factors can outweigh physical, material factors in business, then this is it.
Abstract: Apple just launched its iPhone 5S and 5C. If ever we needed an example of how moral i.e., psychological factors can outweigh physical, material factors in business, then this is it. I am a big fan of Apple products. I have an iPhone, Macbook Pro, and iPad. However, even as a fan I have to admit that I was surprised by the effect that the iPhone 5S has had, with long lineups to get one. The high-end models appear to be outselling the low-end models by a large margin. This just goes to ... To read the full release go to http://www.sources.com/Releases/NR1947.htm
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