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How to Shape Your Competitive Space
Sources News Release

http://www.sources.com/Releases/NR2044.htm

Publisher:  Richard Martin
Date Written:  04/02/2014
Year Published:  2014  
Resource Type:  Article

Shaping the battle space means that you don't just accept the situation as it is, but also try to influence and mould it so that you can exploit your strengths and put your competitors in a weaker position. In business, we need to apply the same pr

Abstract:  Shaping the battle space means that you don’t just accept the situation as it is, but also try to influence and mould it so that you can exploit your strengths and put your competitors in a weaker position. In business, we need to apply the same principles in order to “shape the competitive space.”

In military strategy and tactics, shaping involves using ground, obstacles, and the opponent’s strengths, weaknesses, and intentions against him. The objective is to get him to manoeuvre an...
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