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Intelligence is a comprehensive approach to analyzing and understanding the external business environment
Sources News Release

http://www.sources.com/Releases/NR2072.htm

Publisher:  Richard Martin
Date Written:  31/03/2014
Year Published:  2014  
Resource Type:  Article

Business intelligence as it's currently conceived is focused primarily on analysis of internal data and information. In reality, though, intelligence should be focused on understanding the EXTERNAL environment in depth and in scope. The idea is to

Abstract:  Business intelligence as it’s currently conceived is focused primarily on analysis of internal data and information. In reality, though, intelligence should be focused on understanding the EXTERNAL environment in depth and in scope. The idea is to observe what is happening outside the organization in order to draw inferences so you can exploit change, identify opportunities, and prepare for risks and threats.

Here are the principles of intelligence for business:

1. Understand the differe...
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