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Where did the trade show profit go?
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA109-Siskind-ExhibitorSalesLeadCapture.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
Capturing lead information at trade shows is a problem, with 69% of exhibitors not knowing how leads were being tracked. It is important to come up with questions that booth staff can use to focus their communication with visitors, and acquire better lead information.
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