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Do all booth staffers need continuing education?
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA116-Siskind-DoAllBoothStaffersNeedEducation.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
If your booth staff does what they always did, they will get what you always got. If they want better results for your exhibition investment they are going to have to do something differently. Your investment in their continuing education can reap huge rewards.
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