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Is your booth staff ready for an attitude adjustment?
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA126-Siskind-AttitudeAdjustment.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may result in an increase in sale performance.
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