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Lessons for the First-Time Exhibitor
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA133-Siskind-LessonsFromTheFirst.htm
Publisher: Sources HotLink Year Published: 2014 Resource Type: Article
Exhibiting works. All the data produced by industry associations backs this statement up. But what the research fails to mention is that profit does not come automatically. It is the result of lots of hard work and planning. If you are considering attending your first trade show here are a few pointers that will keep you on track.
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