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| Crafting Effective Media ReleasesVan Hook, Stevenhttp://aboutpublicrelations.net/ucvanhook6.htm 
 Publisher:  All About Public Relations
 Resource Type:  Unclassified
 
 This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
 
 
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