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Crafting Effective Media Releases
Van Hook, Steven http://aboutpublicrelations.net/ucvanhook6.htm
Publisher: All About Public Relations Resource Type: Unclassified
This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
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AlterLinks
c/o Sources
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