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Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell
Evarts, Eric C. http://www.alternet.org/media/why-future-ride-self-driving-car-could-be-trip-advertising-hell
Publisher: Alternet
Date Written: 14/08/2015
Year Published: 2015
Resource Type: Article
There's nothing marketers love more than a captive audience. And people don't get any more captive than when they're sitting in a car. That's a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible.
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