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Bing Liu: The Science of Detecting Fake Reviews
Hartman, Trinity http://content26.com/blog/bing-liu-the-science-of-detecting-fake-reviews/
Publisher: Content26
Date Written: 18/05/2012
Year Published: 2012
Resource Type: Article
The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years. The temptation to post fake reviews is high for companies that sell products online. The going rate for a fake five-star review seems to be about $5. Think about it - a mere $500 could pay for 100 5-star reviews on Amazon or Yelp.
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