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| Social Media for AcademicsRupp, Sharonhttp://thetyee.ca/Mediacheck/2016/07/22/Social-Media-for-Academics/ 
 Publisher:  The Tyee
 Date Written:  22/07/2016
 Year Published:  2016
 Resource Type:  Article
 
 An introduction to Mark Carrigans how-to guide, Social Media for Academics, with its lessons on how to be aware of your audience.
 
 Abstract:  -
 
 
 Excerpt:
 
 In short, there is no fast-and-easy way to learn how to use social media for professional purposes. It involves developing a very particular kind of good judgment that isnt admired in every social circle  just the one in which youre operating. Which is why Im always so suspicious of digital consultants and their half-baked ideas for addressing the problems of organizations negotiating the online world.
 
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 He brings an academics questioning eye to subjects like social media authenticity, a concept that has been pushed by the anti-privacy lobbyists and the tech companies, particularly Facebook. They argue that theres something wrong  inauthentic  about behaving differently in private than in public or withholding private information. A position that, not coincidentally, serves their data-collecting industry.
 
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