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Green by default - how a nudge and wink can save the planet
Sunstein, Cass R. http://www.theecologist.org/green_green_living/2988091/green_by_default_how_a_nudge_and_wink_can_save_the_planet.html
Publisher: Ecologist Date Written: 27/09/2016 Year Published: 2016 Resource Type: Article
There's a simple way to induce us to make good environmental choices: make them the default setting. Whether it's selecting double sided photocopies or renewable electricity tariffs, defining easily-overridden 'green defaults' is by far the most efficacious means to influence consumer choices for the environment and the planet.
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