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Chevron's $80 million ad campaign gets flushed
http://eslab.org/project/chevron
Publisher: Yes Lab
Date Written: 19/10/2010
Year Published: 2010
Resource Type: Article
A day-long comedy of errors, and Chevron's waking nightmare, began when Rainforest Action Network and Amazon Watch, together with the Yes Lab, pre-empted Chevron's multi-million dollar "We Agree" ad campaign with a satirical version of their own. The activists' version highlights Chevron's environmental and social abuses -- especially the toxic mess the oil giant has left in Ecuador, which Chevron has been attempting to "greenwash" for years.
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