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The Car of the Future Will Sell Your Data
Coppola, Gabrielle; Welch, David http://www.bloomberg.com/news/articles/2018-02-20/the-car-of-the-future-will-sell-your-data
Publisher: Bloomberg
Date Written: 20/02/2018
Year Published: 2018
Resource Type: Article
As "smarter" vehicles provide storehouses of personal information, carmakers are building databases of consumer preferences that could be sold to outside vendors for marketing purposes, much like Google and Facebook.
Abstract:
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Excerpt:
Picture this: You're driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen.
Are you annoyed that your car's trying to sell you something, or pleasantly persuaded? Telenav Inc., a company developing in-car advertising software, is betting you won't mind much. Car companies - looking to earn some extra money - hope so, too.
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