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The Car of the Future Will Sell Your Data

Coppola, Gabrielle; Welch, David
http://www.bloomberg.com/news/articles/2018-02-20/the-car-of-the-future-will-sell-your-data

Publisher:  Bloomberg
Date Written:  20/02/2018
Year Published:  2018  
Resource Type:  Article

As "smarter" vehicles provide storehouses of personal information, carmakers are building databases of consumer preferences that could be sold to outside vendors for marketing purposes, much like Google and Facebook.

Abstract: 
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Excerpt:

Picture this: You're driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen.

Are you annoyed that your car's trying to sell you something, or pleasantly persuaded? Telenav Inc., a company developing in-car advertising software, is betting you won't mind much. Car companies - looking to earn some extra money - hope so, too.

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