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Companies race to gather a newly prized currency: Our body measurements
Harwell, Drew http://www.chicagotribune.com/business/ct-biz-clothing-companies-body-measurements-20180117-story.html
Publisher: Chicago Tribune
Date Written: 17/01/2018
Year Published: 2017
Resource Type: Article
The mining of data by clothing companies in the form of documented body measurements raises concerns over privacy and misuse of our most personal information.
Abstract:
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Excerpt:
But the corporate harvest of data about our bodies, including our faces, voices and fingerprints, also is raising privacy concerns about how much sharing is too much in service of better-fitting clothes.
"These body measurements look a lot like medical records," said Peter Swire, a law professor at the Georgia Tech Scheller College of Business who coordinated with the White House in the 1990s during the shaping of the nation's medical privacy law.
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