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The data war behind net neutrality
http://theconversation.com/the-data-war-behind-net-neutrality-89644
Publisher: The Conversation
Date Written: 18/01/2018
Year Published: 2018
Resource Type: Article
The fight for the enormous volume of information the public generates with every search and click is the most precious commodity for big data companies, and the winner stands the most to gain with the end of Net Neutrality.
Abstract:
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Excerpt:
As a marketable commodity, large-scale audience data has completely transformed the global economic landscape in less than a decade. The emergence of GAFA (Google, Amazon, Facebook and Apple) germinated a disruptive new business model that capitalizes on what many consider to be the new oil: Data.
Based on a study published by eMarketer in September 2017, we can see how user-data companies (UDC) now hold the top five positions among the largest brands in the world.
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