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Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba Publisher: Chronicle Books, San Franciso, USA
Year Published: 1990
Pages: 192pp Price: $19.95 ISBN: 0-87701-585-6
Book Type: Handbooks/Manuals
Library of Congress Number: HD59.B36 Dewey: 659.2--dc20
Resource Type: Book
A hands-on, practical book that gets down to the details of doing promotion.
Abstract: Melba Beals says that she first discovered the power of the media when, as a sixteen-year-old, she was one of nine black children who integrated Central High School in Little Rock Arkansas in 1957. She says the experience forced her, among other things, to learn how to deal with the media in a professional manner. In Expose Yourself, she writes as a public relations expert about how to approach the task of achieving publicity. This is a hands-on, practical book that gets down to the details of doing promotion. There are worksheets and lists of questions to assist the reader in planning their publicity initiatives; these would be of value to non-profit organizations as well as businesses.
Contents
Preface
Introduction
PART 1 The Power of Public Relations
1. Discovering Public Relations
2. PR Power: Your Key to Success
3. Activating Your PR Power
4. Your Customers Are Everywhere
PART 2 Creating Your Own Promotional Campaign
5. Telling Your Story in a Way that Excites the Media
6. Using the Media Packet as Your Messenger
7. Locating, Building, and Using Media Lists
8. Following Up on Your Mailing
PART 3 Making It Big on Your Own Stage
9. Preparing for Interviews and Appearances
10. On the Hot Seat---You're a Star
11. When and How to Call a Media Conference
12. Freebies: Creating Promotional Opportunities
13. More Media Access: Public Service Messages
PART 4 PR Power in Action: Specific Strategies
14. Promoting Your Medical Practice
15. Promoting Your Legal Practice
16. Promoting Your Book
17. Promoting Your Nonprofit Organization
18. Quick Inspirations: PR Ideas for 100 Businesses
PART 5 EVALUATING Your PR Plans
19. Hiring as Outside Publicist
20. Assessing the Progress of Your Promotional Campaign
Index
Topics
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