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Brand Management
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  1. Fighting Big Oil's Cynical Arts Sponsorship
    Resource Type: Article
    Published: 2014
    A growing movement is opposing fossil fuel industry sponsorship of the arts. Pop-up protests and performances denouncing Shell, BP and others are winning the popular vote.
  2. How to brand yourself
    Resource Type: Article
    Published: 2009
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
  3. How to Brand Yourself
    Sources News Release

    Resource Type: Article
    Published: 2009
    At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
  4. Wilfrid Laurier University
    Media Profile in Sources

    Resource Type: Organization

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