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Television Audience Research AlterLinks Topic Index Have new social media made 'traditional' media obsolete? Resource Type: Article Published: 2009 New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible. Mass Culture The Popular Arts in America Resource Type: Book Published: 1957 Nielsen Media Research (Canada) Media Profile in Sources Resource Type: Organization

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