1. Have new social media made 'traditional' media obsolete?
   Resource Type: Article
   Published: 2009
   New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
2. Media Names & Numbers
   Your Connection to the Media
   Resource Type: Serial Publication (Periodical)
   Published: 2009
   A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
   

Experts on Television/Ethnic in the Sources Directory

1. Media Names & Numbers