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- How to Make Your B-roll Work
Resource Type: Article
Published: 2003
Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
- Media Events - Maximizing Your Attendance & News Pick-up
Resource Type: Article
Published: 2002
Maximizing your attendance and news pick-up at media events.
- 6 Tips for Writing a Successful VNR
Resource Type: Article
Published: 2003
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
- Video News Releases
Resource Type: Article
Published: 2003
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
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