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Public Relations Campaigns
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  1. Are you paying too much to send out your news releases?
    Sources News Release

    Resource Type: Article
    Published: 2009
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  2. As Turkey Bombed Anti-ISIS Fighters, It Hired Lobbying Firm Tied to 2016 Candidates
    Resource Type: Article
    Published: 2015
    On July 24, 2015, Turkey launched a massive military campaign that included sweeping attacks against Kurdish forces as well as minor strikes on Islamic State positions south of Turkey’s border. Just five days later, the Turkish government inked a contract to hire a team of prominent lobbyists to add to its already formidable army of influence-peddlers in Washington.
  3. Connexions Digest
    Issue 50 - December 1989 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1989
  4. Connexions Digest
    Issue 53 - January 1991- A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1991
  5. Edelman's TransCanada Astroturf Documents Expose Oil Industry's Broad Attack on Public Interest
    Resource Type: Article
    Published: 2014
    The Edelman strategy documents and work proposals outline a "grassroots advocacy" campaign plan to build support for TransCanada's Energy East pipeline as well as to undermine public opposition to oil and pipelines generally. Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to "win ugly or lose pretty" with an aggressive public relations attack on its opponents.
  6. Flack Attack
    Public relations is shaping public life in ways we're not supposed to notice

    Resource Type: Article
    Published: 1994
    Public relations plays an important role in contemporary US politics. This essay follows the coopted grassroots organizing techniques of PR firms hired by industry lobbyists to undertake counteractivism campaigns. PR men mobilize citizens who may be opposed to new legislation, for example farmers may be opposed to clean air legislation that would impose taxes on small trucks, organize them and coach them to appeal to their congressman.
  7. Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy
    Resource Type: Article
    Published: 2014
    TransCanada has bought some unlikely support for the company’s public relations astroturf offensive aimed at winning support for the Energy East pipeline.
  8. Fossil Fuel Industry's Global Climate Science Communications Plan in Action: Polluting the Classroom
    Resource Type: Article
    Published: 2015
    The Fossil Fuel Industry promotes a plan in U.S. schools to address global climate change. Their plan includes denial, doubt and promoting the merits of fossil fuel.
  9. Fracking company teams up with Susan G. Komen, introduces pink drill bits "for the cure"
    Resource Type: Article
    Published: 2014
  10. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  11. How Big Oil Plans to Win Ugly in New York
    Leaked Transcript from PR Maven Shows Energy Companies will be Told to Make the Fight Against Fracking Opponents Personal

    Resource Type: Article
    Published: 2014
    A PR firm well known for its hardball tactics in defense of Big Tobacco will deliver the keynote address at tonight’s Independent Oil and Gas Association conference.
  12. Kill for the Cure: The U.S. and Israel Aim to Cure Breast Cancer With Tasteful Pink Fighter Jets
    Resource Type: Article
    Published: 2016
  13. The Polluters
    The Making of Our Chemically Altered Environment

    Resource Type: Book
    Published: 2010
    Provides an account of the American chemical industry and its effect on the environment.
  14. PublicitySources.com
    Resource Type: Website
    Published: 2017
    A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
  15. Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights
    Resource Type: Audio
    Published: 2014
    The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.
  16. The Seeds of Spin: Decoding Pro-GMO Lies and Falsehoods
    Resource Type: Article
    Published: 2016
    If you are in some way critical of genetically modified food and agriculture or have some concerns that remain unaddressed, here is a brief interpretive (satirical) guide for navigating the seedy world of pro-GMO spin.
  17. Sultans of Sleaze
    Public Relations and the Media

    Resource Type: Book
    Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
  18. TransCanada hires controversial PR firm to derail opposition to Energy East pipeline
    Resource Type: Article
    Published: 2014
    There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 million barrels per day Energy East tar sands pipeline.
  19. The U.S. and Israel Are Trying to Cure Breast Cancer With Tasteful Pink Fighter Jets
    Resource Type: Article
    Published: 2016
    According to companies that manufacture pink doodads, we could totally cure breast cancer if it weren’t for all the people who are unaware of breast cancer. Since pink means women, and women mean breasts, pink things are the best way to make people aware of breast cancer, and thus cure it. Imagine all the awareness that will rise in the contrails of these two pink fighter jets, brought to you in honor of Breast Cancer Awareness Month by the U.S. Navy and the Israeli Air Force.

Experts on Public Relations Campaigns in the Sources Directory

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