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Promotions
AlterLinks Topic Index

  1. Blowing Your Own Horn!
    Resource Type: Article
    Published: 2000
    Launching your own public relations campaign.
  2. Business Guide To Promotion
    Resource Type: Book
    Published: 1988
    A useful guide for any group preparing materials for publication.
  3. The Canadian Public Relations Society, Inc.
    Media Profile in Sources

    Resource Type: Organization
  4. Deception By Design
    Pharmaceutical Promotion in the Third World

    Resource Type: Book
    Published: 1996
    The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
  5. Expose Yourself!
    Resource Type: Article
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  6. 5 Perfectly Promotable Ideas
    Sources News Release

    Resource Type: Article
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
  7. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  8. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  9. Going for Gold
    A Complete Marketing Strategy for Speakers

    Resource Type: Book
    Published: 2000
  10. Guerrilla P.R. Wired
    Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between

    Resource Type: Book
    Published: 2007
    Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
  11. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  12. Managing the Media: A Lesson in Making Publicity Come First
    Resource Type: Article
    Published: 2002
    Case study of media relations strategy.
  13. Media Exposure
    Resource Type: Article
    Published: 1997
    Promoting your magazine on a shoestring.
  14. Model Business Plans for Service Businesses
    Resource Type: Book
    Cohen provides step-by-step guidance for developing business and marketing plans for small business wanting to save on consulting fees.
  15. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion

    Resource Type: Book
    Published: 1977
  16. Publicity 101 for Colleges
    Sources News Release

    Resource Type: Article
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  17. Publicity, Newsletters, and Press Releases
    Resource Type: Book
    Published: 2002
  18. PublicitySources.com
    Resource Type: Website
    Published: 2017
    A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
  19. Publish and Prosper
    Blogging for Your Business

    Resource Type: Book
    Published: 2006
    Written from the business person/designer's perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures.
    Available on the Sources Intranet via the MarketingHelp file.
    Filename: PublishandProsper-BloggingforYourBusiness-NewRiders-2006.cfm
  20. Selling the Invisible: Book Review
    Resource Type: Article
    Published: 2009
    Ideas for research, presentations, publicity, advertising and client retention
  21. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  22. 10 Perfectly Promotable Ideas
    Resource Type: Article
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business.
  23. Unabashed Self-Promoter's Guide
    What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media

    Resource Type: Book
    Published: 1992

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