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  1. Richard Martin's Monday Morning Brilliant Manoeuvres - 11 March 2013
    Sources News Release

    Resource Type: Article
    Published: 2013
    Whenever you're creating a message, giving direction, or developing objectives and plans, aim to formulate them at a high school level. This isn't meant as an insult to the receiver, but rather as recognition that intentions and concepts must be simp
  2. Richard Martin's Monday Morning Brilliant Manoeuvres - 4 March 2013
    Sources News Release

    Resource Type: Article
    Published: 2013
    Let your competitors focus on their existing customers and products. That creates opportunities for you to manoeuvre around them.
  3. Strategy Requires Specificity
    Sources News Release

    Resource Type: Article
    Published: 2011
    Strategy always gains from specificity. It’s even more important to be specific when planning and conducting the implementation of the strategy. A key role of the strategic leader is to move from general assertions to specific expressions of intent

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