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- Exhibitors can get more bang for their buck
Resource Type: Article
Published: 1998
Trade shows are effective marketing vehicles when used well.
- Public relations at a trade show: A little effort goes a long way
Resource Type: Article
Published: 2011
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
- The Right Place to Exhibit - A Strategic Approach
Resource Type: Article
Published: 2011
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
- The Sources HotLink
Resource Type: Website
Published: 2009
A website and newsletter dealing with media relations strategies.
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