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Interview Skills AlterLinks Topic Index Building Media Relationships How to Establish, Maintain, and Develop Long-Term Relationships Resource Type: Book Published: 2009 Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience. The Canadian Guide to Managing the Media Revised Edition Resource Type: Book Published: 1994 Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences). The Career Council Media Profile in Sources Resource Type: Organization Expose Yourself Using the Power of Public Relations to Promote Your Business and Yourself Resource Type: Book Published: 1990 A hands-on, practical book that gets down to the details of doing promotion. How to Handle Phone Interviews Resource Type: Article Published: 2010 For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track. How to Interview The Art of the Media Interview Resource Type: Book Published: 1990 A guide to good interviewing. How to Make the Most of Every Media Appearance Resource Type: Book Published: 2004 In The News The Practice of Media Relations in Canada Resource Type: Book Published: 2002 Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories. In the News The Practice of Media Relations in Canada - 2nd Edition Resource Type: Book Published: 2008 An introduction of media relations in Canada, from both a practical and philosophical approach. Interview conducting guide Tips and advice on carrying out interviews with people for articles, publications, books, etc. Resource Type: Article Published: 2006 Interviews can be a useful tool to aid publishing and media efforts. Think of them as an opportunity to get information you don't already know. It is a particularly useful way of relieving the pressure on people intensely involved in a particular struggle who don't have the time to report on their activities and perspectives. Making the Most of Your Media Interview Resource Type: Article Published: 2010 Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility. Radio interview guide A guide on how best to get your message across while being interviewed on the radio Resource Type: Article Published: 2006 If you are part of a political or campaign group, talk radio is one of the most effective ways to reach your audience. The opportunities afforded are unparalleled. A telephone is all the equipment you need. With a simple phone, you can be interviewed from anywhere — from home, your office, or even a hotel room. My favorite "studio" is in my office facing my computer. Additionally, I use a telephone headset, which I highly recommend. One benefit of a headset is free hands. With free hands you have the freedom to access reference materials, your computer, and jot down notes while you are talking. Before doing a show, I bring up a "radio" file on my computer. In this file I have all sorts of useful information for the interview (more on this later). I also use the computer to type notes to myself. For instance, during the breaks many ideas come to mind for the next segment. I quickly write down these ideas. Some hosts have a knack for throwing their guests off target, so you want to do everything you can to stay focused. The one other thing I always have on hand is a big glass of water. Sources gives you powerful tools to help you stand out from the crowd Resource Type: Article Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage. Sources media training Resource Type: Article Published: 2009 Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards. Sources welcome The Career Council Sources News Release Resource Type: Article Published: 2009 The Career Council creates Key Candidates through confidence building techniques and skills of resume building, role-playing, counselling and advice.

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