1. The Activists' Handbook
   A Step-by-Step Guide to Participatory Democracy
   Resource Type: Book
   Published: 2012
   A guide to grassroots activism.
2. Are you paying too much to send out your news releases?
   Sources News Release
   Resource Type: Article
   Published: 2009
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
3. Expose Yourself!
   Resource Type: Article
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
4. Getting Publicity
   A Do-It-Yourself Guide for Small Business and Non-Profit Groups
   Resource Type: Book
   Published: 1990
   Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
5. Grassroots media relations
   A short introduction to media relations strategies for activist groups
   Resource Type: Article
   Published: 2017
   A media relations guide for organizers and activists.
6. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
7. Lobbying for Your Cause
   Resource Type: Book
   Published: 1986
   
8. Sources.com
   Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
   Resource Type: Website
   Published: 2009
   Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
   Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
   Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
9. Sources gives you powerful tools to help you stand out from the crowd
   Resource Type: Article
   Published: 2009
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Experts on Publicity for Non-Profits in the Sources Directory

1. Ulli Diemer
2. Sources