1. Expose Yourself!
   Resource Type: Article
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
2. Flying High: 5 Sure Ways to Get Your Business Soaring
   Resource Type: Article
   Published: 2001
   Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
3. Getting your story into the media
   Resource Type: Article
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
4. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
5. Sources.com
   Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
   Resource Type: Website
   Published: 2009
   Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
   Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
   Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
6. Sources gives you powerful tools to help you stand out from the crowd
   Resource Type: Article
   Published: 2009
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
7. Tree-top vigil highlights destruction of Tasmanian forest
   Miranda Gibson hopes to bring international attention to the unprotected status of the ancient forests that are threatened by logging
   Resource Type: Article
   Published: 2012
   For more than three months, 30-year-old Gibson has been living high above the canopy floor that is the home to some of Australia's most threatened indigenous wildlife, including the Tasmanian devil and spotted-tail quolls.

Experts on Raising Awareness in the Sources Directory

1. Sources
2. The Sources Calendar