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Radio Talk Show Guests
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  1. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  2. Radio interview guide
    A guide on how best to get your message across while being interviewed on the radio

    Resource Type: Article
    Published: 2006
    If you are part of a political or campaign group, talk radio is one of the most effective ways to reach your audience. The opportunities afforded are unparalleled. A telephone is all the equipment you need. With a simple phone, you can be interviewed from anywhere — from home, your office, or even a hotel room. My favorite "studio" is in my office facing my computer. Additionally, I use a telephone headset, which I highly recommend. One benefit of a headset is free hands. With free hands you have the freedom to access reference materials, your computer, and jot down notes while you are talking. Before doing a show, I bring up a "radio" file on my computer. In this file I have all sorts of useful information for the interview (more on this later). I also use the computer to type notes to myself. For instance, during the breaks many ideas come to mind for the next segment. I quickly write down these ideas. Some hosts have a knack for throwing their guests off target, so you want to do everything you can to stay focused. The one other thing I always have on hand is a big glass of water.
  3. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  4. Sources media training
    Resource Type: Article
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
  5. Top Ten Things to do Before a Radio Talk Show
    Resource Type: Article
    Published: 2006
    Be prepared when you go on a talk show.

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