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Advertising Effectiveness
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  1. Canadian Business Press
    Media Profile in Sources

    Resource Type: Organization
  2. Content Magazine - Number 50
    April 1975

    Resource Type: Serial Publication (Periodical)
    Published: 1975
  3. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself

    Resource Type: Book
    Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  4. How Sources magnifies your Internet visibility
    Resource Type: Article
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  5. Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
    Media Profile in Sources

    Resource Type: Organization
  6. Marin Media Group
    Media Profile in Sources

    Resource Type: Organization
  7. Rebel Sell
    Why the Culture Can't be Jammed

    Resource Type: Book
    Published: 2004
    Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
  8. Sold on Language
    Resource Type: Book
    Published: 2010
    An inquiry into the language of advertising.
  9. Sources welcomes Wendy Moore-MacQueen
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
  10. Subliminal Seduction
    Resource Type: Book
    Published: 1974
  11. The 10 Dumbest, Most Offensive Political Ads in Recent Memory
    Resource Type: Article
    Published: 2011
    Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.
  12. Which Ad Pulled Best?
    40 Case Histories on How to Write and Design Ads That Work

    Resource Type: Book
    Published: 2003
  13. Will Full Encryption Sideline Google's Targeted Ads?
    Resource Type: Article
    Published: 2014
    Mining personal data to deliver targeted ads is the lifeblood of Google’s business—and of many other online firms. But what if that data dries up at the source?

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