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Media Planning
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  1. Connexions
    Volume 11, Number 2 - Winter 1988 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1988
  2. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1990
  3. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  4. Getting Organized
    Resource Type: Article
    Advice on the basics of Public Relations (PR).
  5. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  6. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  7. In The News
    The Practice of Media Relations in Canada

    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
  8. In the News
    The Practice of Media Relations in Canada - 2nd Edition

    Resource Type: Book
    Published: 2008
    An introduction of media relations in Canada, from both a practical and philosophical approach.
  9. Nielsen Media Research (Canada)
    Media Profile in Sources

    Resource Type: Organization
  10. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.


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