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Message Communications
AlterLinks Topic Index

  1. Answering Machine Tips
    Resource Type: Article
    Published: 1996
    Voice mail needs to be managed effectively.
  2. Canadian Call Management Association (CAM-X)
    Media Profile in Sources

    Resource Type: Organization
  3. Doing & Saying the Right thing
    Resource Type: Book
    Published: 2004
    Professional risk and crisis management.
  4. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  5. In The News
    The Practice of Media Relations in Canada

    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
  6. Message Development: Rules of Engagement
    Resource Type: Article
    Published: 2015
    This blog is an instructional guide for dealing with media. It gives tips on how to speak in front of the reporter, organizing your message, what to say and what not to say.
  7. Shifting the frame – and getting our message out
    Sources News Release

    Resource Type: Article
    Published: 2011
    Beit Zatoun offers two workshops to help progressive communities and organizations better develop and communicate their message using the general media. Sat. Sept 24 & Sat. Oct. 29, 2011.
  8. Social Media Group
    Media Profile in Sources

    Resource Type: Organization
  9. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

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