1. The Anatomy of Buzz: How to create word of mouth marketing (book review)
   Resource Type: Article
   Published: 2003
   
2. Are you paying too much to send out your news releases?
   Sources News Release
   Resource Type: Article
   Published: 2009
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
3. Blowing Your Own Horn!
   Resource Type: Article
   Published: 2000
   Launching your own public relations campaign.
4. Business Guide To Promotion
   Resource Type: Book
   Published: 1988
   A useful guide for any group preparing materials for publication.
5. Canadian Information Sharing Service
   Volume 1, Number 4 - November 1976
   Resource Type: Serial Publication (Periodical)
   Published: 1976
   
6. Canadian Information Sharing Service
   Volume 1, Number 5 - January 1977
   Resource Type: Serial Publication (Periodical)
   Published: 1977
   
7. The Canadian Public Relations Society, Inc.
   Media Profile in Sources
   Resource Type: Organization
   
8. Effective Media Relations
   Nurturing your relationships with reporters
   Resource Type: Article
   Published: 2000
   Our relationships with journalists need to be maintained over time in order to be fruitful.
9. Effective Media Relations
   Resource Type: Article
   Published: 2006
   Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
10. The Eight Best Books for Publicity Seekers
    Resource Type: Article
    Published: 2003
    For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
11. Enhance your image in novel ways
    Resource Type: Article
    Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
12. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
13. Expose Yourself!
    Resource Type: Article
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
14. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
15. Flying High: 5 Sure Ways to Get Your Business Soaring
    Resource Type: Article
    Published: 2001
    Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
16. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
17. Getting Ink for Your New Product
    Resource Type: Article
    Published: 2004
    Get media coverage of your product.
18. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
19. Grassroots media relations
    A short introduction to media relations strategies for activist groups
    Resource Type: Article
    Published: 2017
    A media relations guide for organizers and activists.
20. Guerrilla P.R. Wired
    Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
    Resource Type: Book
    Published: 2007
    Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
21. Guerrilla P.R.
    How You Can Wage an Effective Publicity Campaign...Without Going Broke
    Resource Type: Book
    Published: 1993
    
22. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article
    Published: 2001
    Strategy and tactics for successful media campaigns.
23. Guide to Media Relations
    Resource Type: Book
    Published: 2004
    
24. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
25. How to Make Your B-roll Work
    Resource Type: Article
    Published: 2003
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
26. How to Make Your PR Photos Work
    Resource Type: Article
    Published: 2003
    There is a real art and science to the news photo.
27. Improperganda
    The Art of the Publicity Stunt
    Resource Type: Book
    Published: 2000
    A survey of publicity stunts, scams, hypes, and PR heists
28. Improve Your Publicity Awareness
    Resource Type: Article
    Published: 1997
    Tips on networking for success.
29. iPhone App Revs New Honda Contest Higher With Grand Prize ATV, Gas Cards, Plus 120 Other Prizes
    Sources News Release
    Resource Type: Article
    Published: 2011
    In their fall promo, Ontario Honda ATV dealers use a new mobile app to promote the grand prize 2011 Honda TRX680F Rincon ATV. Plus the dealers welcome new prize partners, Pioneer Energy and Ontario OUT OF DOORS Magazine.
    
30. Is the Media Your Message?
    Resource Type: Article
    Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
31. Learning how to live with editors
    Resource Type: Article
    Published: 1998
    Pay attention to editorial fit, readership relevance, and good writing.
32. Letters to the Editor
    Resource Type: Article
    Published: 2004
    The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
33. Lobbying for Your Cause
    Resource Type: Book
    Published: 1986
    
34. Marin Media Group
    Media Profile in Sources
    Resource Type: Organization
    
35. Media Exposure
    Resource Type: Article
    Published: 1997
    Promoting your magazine on a shoestring.
36. Media for Social Change
    Resource Type: Article
    Published: 1983
    
37. News releases that work -- and those that don't
    Resource Type: Article
    Published: 1999
    Media relations know-how: effective media releases.
38. Powerful publicity and marketing tools for publishers and authors
    Resource Type: Article
    Published: 2009
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
39. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
40. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
41. Publicity and Media Resources
    Resource Type: Website
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
42. Publicity, Newsletters, and Press Releases
    Resource Type: Book
    Published: 2002
    
43. Publicity Plus
    Resource Type: Website
    How to maximize your media impact using Sources.
44. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article
    Published: 2005
    Becoming a professional speaker.
45. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Website
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
46. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
47. The Sources HotLink
    Resource Type: Website
    Published: 2009
    A website and newsletter dealing with media relations strategies.
48. Sources News Releases
    Resource Type: Website
    Published: 2017
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
49. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Resource Type: Article
    Published: 2005
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
50. The Story Inside: How Amnesty Does Its Work
    Resource Type: Article
    
51. The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
    Resource Type: Article
    Published: 2012
    Stories turn out better with SOURCES.
52. Successful Event Marketing Strategies
    Resource Type: Article
    Published: 1997
    Tips for marketing your events.
53. Successful news releases: 7 must-know tips
    Resource Type: Article
    Published: 1999
    Make it short, make it make, make sure it's important.
54. Tenato Strategy Inc.
    Media Profile in Sources
    Resource Type: Organization
    Tenato specializes in business growth strategies that exploit dramatic advancements in online research as it relates to competitors, customers and industry structures. We also support these strategies through integrating branding, SEO, social media, advertising, communications, marketing, content development and public relations in order to position our clients for industry leadership.
55. TV PR
    How To Promote Yourself, Your Product, Your Service or Your Organization on Television
    Resource Type: Book
    Published: 1987
    
56. What Does a Reporter Want?
    Resource Type: Article
    Published: 2001
    What does a reporter what when they interview you?
57. What people are saying about Sources
    Resource Type: Article
    
58. Why I Am Listed in Sources
    Resource Type: Article
    Published: 2001
    Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
    
59. Why Publicity Sometimes Fails
    Resource Type: Article
    Published: 2004
    You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
60. Writing a Successful Case Study
    Resource Type: Article
    Published: 2003
    Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.

Experts on Publicity in the Sources Directory

1. Sources