1. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
2. How many spokespersons?
   Resource Type: Article
   Published: 1998
   Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
3. Inclusion or exclusion
   Resource Type: Article
   Published: 2008
   People who advocate a vision of distinct communities that speak different languages, keep apart from each other, and communicate with the structures of the larger society only through interpreters, are doing more harm than good. What they are advocating is not diversity but entrenched division.
   
4. Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
   Resource Type: Article
   Published: 2000
   Mistakes to avoid when being interviewed by the media.
5. Sources.com
   Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
   Resource Type: Website
   Published: 2009
   Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
   Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
   Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
6. Sources gives you powerful tools to help you stand out from the crowd
   Resource Type: Article
   Published: 2009
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
7. The Sources HotLink
   Resource Type: Website
   Published: 2009
   A website and newsletter dealing with media relations strategies.
8. Sources media training
   Resource Type: Article
   Published: 2009
   Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
9. Sources Subject Index - Comprehensive Topic Index for Experts and Spokespersons in Sources
   Resource Type: Website
   Published: 2009
   A comprehensive list of subject headings related to organizations listed in the Sources directory for the news media.
10. Top Ten Misconceptions About the Media
    Resource Type: Article
    Published: 2006
    
11. When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
    Resource Type: Article
    Published: 2000
    How to handle problems that arise in a media interview.

Experts on Spokespersons in the Sources Directory

1. Sources