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  1. Building a Better Landing Page: Where your click lands you
    Sources News Release

    Resource Type: Article
    Published: 2012
    Unfortunately, the conversion to a sale does not happen as often as it should, because many advertisers are completely unaware of a simple concept called the 'landing page'.
  2. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  3. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  4. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  5. How Sources magnifies your Internet visibility
    Resource Type: Article
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  6. How to get the most out of your Sources Listing
    Resource Type: Article
    Published: 2009
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
  7. How to Measure Website Effectiveness Using New Success Metrics
    Sources News Release

    Resource Type: Article
    Published: 2009
    Traditionally Google PageRank and sheer traffic have been the measure of website success. However, these older metrics are becoming less meaningful in the current web environment. Business people are now demanding more than just traffic and rankings,
  8. Is Your Website Search Engine Friendly?
    Your Personal Checklist

    Resource Type: Article
    Published: 2006
    When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
  9. Valerie Jones, M.B.A., Speaker, Social Networking, E-Commerce Expert, GrandandToyEmpower.com
    Media Profile in Sources

    Resource Type: Organization
  10. Marketing Internships - Toronto
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, phone surveys, helping to produce newsletters.
  11. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  12. Sources welcomes Valerie Jones
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources welcomes a new member: Valerie Jones, M.B.A., Speaker, Social Networking, E-Commerce Expert, GrandandToyEmpower.com.


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