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Media Outreach
AlterLinks Topic Index

  1. Connexions
    Volume 10, Number 1 - Spring 1986 - The Arts and Social Change

    Resource Type: Serial Publication (Periodical)
    Published: 1986
  2. Connexions
    Volume 11, Number 1 - Spring 1987 - A Digest of Resources and Groups for Social Change

    Resource Type: Serial Publication (Periodical)
    Published: 1987
  3. Connexions
    Volume 11, Number 2 - Winter 1988 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1988
  4. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1990
  5. Don't be a Time Bandit
    Resource Type: Article
    Published: 2005
    Don't waste journalists' time.
  6. Expose Yourself!
    Resource Type: Article
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  7. The Follow-Up Telephone Call
    Resource Type: Article
    Published: 2004
    Making follow-up phone calls to the media.
  8. Have new social media made 'traditional' media obsolete?
    Resource Type: Article
    Published: 2009
    New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
  9. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  10. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  11. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Experts on Media Outreach in the Sources Directory

  1. Media Names & Numbers

Sources-journalists use the sources website to find you


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