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Marketing/Public Relations
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  1. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1990
  2. Connexions Digest
    Issue 54 - February 1992- A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1992
  3. Don Fenton
    Media Profile in Sources

    Resource Type: Organization
  4. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  5. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  6. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  7. How Media Relations Helps the Marketing Plan
    Resource Type: Article
    Published: 2002
    Using media relations to support your marketing strategy.
  8. How Sources magnifies your Internet visibility
    Resource Type: Article
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  9. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release

    Resource Type: Article
    Published: 2010
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
  10. Our business is helping you to promote your business
    Business promotion

    Resource Type: Article
    Published: 2009
    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
  11. Publicity 101 for Colleges
    Sources News Release

    Resource Type: Article
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  12. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  13. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  14. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    Resource Type: Article
    Published: 2004
    How do you ensure that your marketing and PR piece isn't just pretty prose?

Sources-journalists use the sources website to find you


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