- Are you paying too much to send out your news releases?
Sources News Release
Resource Type: Article
Published: 2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
- Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Resource Type: Book
Published: 2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
- The Canadian Guide to Managing the Media
Revised Edition
Resource Type: Book
Published: 1994
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
- Connexions Digest
Volume 12, Number 1 - Fall 1988 - A Social Change Sourcebook
Resource Type: Serial Publication (Periodical)
Published: 1988
- Crafting Effective Media Releases
Resource Type: Unclassified
This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
- Expose Yourself!
Resource Type: Article
Published: 2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- Don Fenton
Media Profile in Sources
Resource Type: Organization
- Frequently Asked Questions about Sources
Resource Type: Article
Published: 2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Getting Ink for Your New Product
Resource Type: Article
Published: 2004
Get media coverage of your product.
- Getting your story into the media
Resource Type: Article
Published: 2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Grassroots media relations
A short introduction to media relations strategies for activist groups
Resource Type: Article
Published: 2017
A media relations guide for organizers and activists.
- Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- How Sources magnifies your Internet visibility
Resource Type: Article
Published: 2009
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How to get the most out of your Sources Listing
Resource Type: Article
Published: 2009
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
- How to promote your expertise with news releases, articles, and FAQs
Sources News Release
Resource Type: Article
Published: 2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
- InfoScavenger
Resource Type: Website
Our site is designed to assist newcomers in online marketing to find the necessary information to build a successful web presence.
We have included information on:
* search engine optimization (seo),
* how to write a press release, and more.
- Media Names & Numbers
Your Connection to the Media
Resource Type: Serial Publication (Periodical)
Published: 2009
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
- News Conferences
Resource Type: Article
Basic guidelines for conducting news conferences.
- News Release Distribution
Resource Type: Article
Sources media release distribution service.
- News Releases
Resource Type: Article
The hows and whys of preparing and distributing media releases.
- News releases that work -- and those that don't
Resource Type: Article
Published: 1999
Media relations know-how: effective media releases.
- Press release guide
Advice and tips on how to make an effective press release or media advisory.
Resource Type: Article
Published: 2006
What is a media advisory? A media advisory is a means of notifying the press of an event or news story that will happen in the future. It is essentially an event reminder that is in a format that makes it easy for journalists to record the event in their calendars or day planners. It is a proactive way for activists to inform news outlets of events and actions that you want publicized in the future.
- The Princess and the Press
How to write a news release that will make you the belle of the ball
Resource Type: Article
Published: 2005
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
- The Princess and the Press: How to write a news release that will make you the belle of the ball
Resource Type: Article
How to write effective press releases.
- Publicity 101 for Colleges
Sources News Release
Resource Type: Article
Published: 2009
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- Publicity, Newsletters, and Press Releases
Resource Type: Book
Published: 2002
- Share the Good News
Resource Type: Article
Published: 1997
- 6 Tips for Writing a Successful VNR
Resource Type: Article
Published: 2003
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
- Sources Archived News Releases 1977 - 2008
Resource Type: Article
Published: 2008
News releases from 2008 and before.
- Sources Calendar
Resource Type: Website
Published: 2013
Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
- Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Resource Type: Website
Published: 2009
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- The Sources HotLink
Resource Type: Website
Published: 2009
A website and newsletter dealing with media relations strategies.
- Sources News Release Archive 2008
Resource Type: Article
Published: 2008
News releases from 2008.
- Sources News Release Archive 2009
Resource Type: Article
Published: 2009
News releases from 2009.
- Sources News Releases
Resource Type: Website
Published: 2017
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
- Sources Select News
Resource Type: Website
Published: 2016
RSS news feed featuring news releases, announcements, expert comment, views, and opinion from members of Sources, the resource for journalists, writers, editors, researchers, producers, and other media professionals in Canada and abroad.
- Successful news releases: 7 must-know tips
Resource Type: Article
Published: 1999
Make it short, make it make, make sure it's important.
- Video News Releases
Resource Type: Article
Published: 2003
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
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