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Marketing
AlterLinks Topic Index

  1. Advertising the American Dream
    Resource Type: Book
    Published: 1985
  2. Advice and Tips for Nonprofits Creating a Marketing Team
    Resource Type: Article
    This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages.
  3. The Anatomy of Buzz: How to create word of mouth marketing (book review)
    Resource Type: Article
    Published: 2003
  4. The Art of Cause Marketing
    How to use advertising to change personal behavior and public policy

    Resource Type: Book
    Published: 2000
    How to craft a powerful public service campaign
  5. Attraction and Conversion: Ten Critical Factors
    Sources News Release

    Resource Type: Article
    Published: 2012
    Have you built a social profile, only to find that you have very few friends? Maybe you have built a website, but have found that no one is calling? Or no one is buying? These top tips will help build traffic and convert them to customers.
  6. BlueRush
    Media Profile in Sources

    Resource Type: Organization
  7. Book Marketing
    A Guide to Intelligent Book Distribution

    Resource Type: Book
  8. Book Marketing Opportunities
    Resource Type: Book
  9. Book Marketing Opportunities: A Directory.
    Resource Type: Book
  10. Building a Mail Order Business
    A Complete Manual for Success

    Resource Type: Book
    Published: 1982
  11. Canadian Centre for Skills Development & Travel College Canada
    Media Profile in Sources

    Resource Type: Organization
  12. Canadian Dreams
    The Making And Marketing Of Independent Films

    Resource Type: Book
    Published: 1993
  13. Canadian Information Sharing Service
    Pilot Copy, February 1976

    Resource Type: Serial Publication (Periodical)
    Published: 1976
    The first issue of the Canadian Information Sharing Service publication. The name of the publication was later changed to Connexions and then to Connexions Digest.
  14. Centennial College
    Media Profile in Sources

    Resource Type: Organization
  15. Château des Charmes Wines
    Media Profile in Sources

    Resource Type: Organization
  16. Clip Away Direct-Marketing Coupon Designs
    300 Creative Copyright-Free Camera-ready professional layouts

    Resource Type: Book
    Published: 1990
  17. Connexions Digest
    Volume 12, Number 2 - Issue 48 - Winter 1988-89 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1989
  18. Connexions Digest
    Issue 50 - December 1989 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1989
  19. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1990
  20. Connexions Digest
    Issue 52 - August 1990 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1990
  21. Connexions Digest
    Issue 53 - January 1991- A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1991
  22. Connexions Digest
    Issue 54 - February 1992- A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1992
  23. The Conquest of Cool
    Business Culture, Counterculture, and the Rise of Hip Consumerism

    Resource Type: Book
    Published: 1997
  24. The Corporation
    Resource Type: Film/Video
    Published: 2004
    The Corporation explores the nature and spectacular rise of the dominant institution of our time.
  25. Diane Craig, President, Corporate Class Inc.
    Media Profile in Sources

    Resource Type: Organization
  26. Creating a customized Marketing Toolkit
    Resource Type: Article
    Published: 2009
    A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
  27. Creating Customers
    An Action Plan for Maximizing Sales, Promotion and Publicity for the the Small Business

    Resource Type: Book
    Published: 1992
  28. Deception By Design
    Pharmaceutical Promotion in the Third World

    Resource Type: Book
    Published: 1996
    The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
  29. Durham College
    Media Profile in Sources

    Resource Type: Organization
  30. 100 Wörter des Jahrhunderts
    Resource Type: Book
    Published: 1999
  31. Envision Sales Inc.
    Media Profile in Sources

    Resource Type: Organization
  32. Experiential Marketing
    Sources News Release

    Resource Type: Article
    Published: 2009
    Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
  33. Expose Yourself!
    Resource Type: Article
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  34. Don Fenton
    Media Profile in Sources

    Resource Type: Organization
  35. 5 Perfectly Promotable Ideas
    Sources News Release

    Resource Type: Article
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
  36. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  37. Fundraising For Social Change
    Resource Type: Book
    Published: 1988
  38. Getting Ink for Your New Product
    Resource Type: Article
    Published: 2004
    Get media coverage of your product.
  39. Getting into the Mail-order Business
    Resource Type: Book
    Published: 1984
  40. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  41. Going for Gold
    A Complete Marketing Strategy for Speakers

    Resource Type: Book
    Published: 2000
  42. Steven Goldhar, President and Founder of Sundance Media Inc.
    Media Profile in Sources

    Resource Type: Organization
  43. Green Business: Hope or Hoax?
    Toward an Authentic Strategy for Restoring the Earth

    Resource Type: Book
    Published: 1991
    Is green business a viable strategy or a contradiction in terms?
  44. Green Globe and Green Key Global Launch Joint Marketing of Apple App
    Sources News Release

    Resource Type: Article
    Published: 2011
    Green Globe Certification and Green Key Global jointly announce the inclusion of Green Key certified hotels & resorts in the Green Globe App for Apple mobile devices
  45. Guerrilla P.R. Wired
    Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between

    Resource Type: Book
    Published: 2007
    Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
  46. Guerrilla P.R.
    How You Can Wage an Effective Publicity Campaign...Without Going Broke

    Resource Type: Book
    Published: 1993
  47. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article
    Published: 2001
    Strategy and tactics for successful media campaigns.
  48. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  49. The Hidden Persuaders
    Resource Type: Book
    Published: 1957
    What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell every-thing from gasoline to politicians.
  50. HitGrab Inc.
    Media Profile in Sources

    Resource Type: Organization
  51. How Media Relations Helps the Marketing Plan
    Resource Type: Article
    Published: 2002
    Using media relations to support your marketing strategy.
  52. How to Brand Yourself
    Sources News Release

    Resource Type: Article
    Published: 2009
    At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
  53. How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling "How To: Information
    Resource Type: Book
    Published: 1990
    Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of advice about how to do it.
  54. How You Too Can Make At Least $1 Million (But Probably Much More) In The Mail-Order Business
    Resource Type: Book
    Published: 1979
  55. InfoScavenger
    Resource Type: Website
    Our site is designed to assist newcomers in online marketing to find the necessary information to build a successful web presence.
    We have included information on:
    * search engine optimization (seo),
    * how to write a press release, and more.
  56. Alan K'necht, SEO, Internet Trends & Innovations Expert
    Media Profile in Sources

    Resource Type: Organization
  57. Look Like a Hero
    The art directors' guide to magazine print production

    Resource Type: Book
    Published: 2004
  58. Low-Budget Online Marketing for Small Business
    Resource Type: Book
    Published: 2005
  59. The Low Cost of Marketing
    Resource Type: Article
    Published: 2010
    Marketing is not about selling, it's about getting your message out there.
  60. Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
    Media Profile in Sources

    Resource Type: Organization
  61. Mail Order
    ...Starting up, Making it pay

    Resource Type: Book
    Published: 1979
  62. Mail Order Magic
    Surefire Techniques to Expand Your Business by Direct Mail

    Resource Type: Book
    Published: 1983
  63. Mail Order Moonlighting
    Resource Type: Book
    Published: 1976
  64. Making your marketing brochure a keeper
    Resource Type: Article
    Published: 2009
    A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
  65. The Marketing Hierarchy of Trust
    Sources News Release

    Resource Type: Article
    Published: 2012
    How many people or organizations have marketing strategies that boil down to self-serving claims of greatness? How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards? Talking about how great you are doesn't sound good
  66. Marketing Mirage
    How To Make It A Reality

    Resource Type: Book
    Published: 1987
  67. Marketing Nonprofit Programs and Services
    Proven and Practical Strategies to Get More Customers, Members and Donors

    Resource Type: Book
    Published: 1996
    Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems for nonprofit organizations.
  68. Marketing/PR - the new face of marketing
    Resource Type: Article
    Published: 2009
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
  69. Marketing Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources

    Resource Type: Website
    A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
  70. Marketing Your Books
    A collection of profit-making ideas for authors and publishers

    Resource Type: Book
    Published: 1990
  71. Richard Martin
    Media Profile in Sources

    Resource Type: Organization
  72. Maximum Gifts by Return Mail
    Resource Type: Book
    Published: 1989
    Excellent book on direct mail fundraising.
  73. The Membership Mystigue
    Resource Type: Book
    Published: 1986
  74. Money Making Marketing
    Finding the People Who Need What You're Selling and Making Sure They Buy It

    Resource Type: Book
    Published: 1991
    Practical advice on marketing.
  75. 'The moral is to the physical as three is to one.' - Napoleon
    Sources News Release

    Resource Type: Article
    Published: 2013
    Apple just launched it's iPhone 5S and 5C. If ever we needed an example of how moral - i.e., psychological - factors can outweigh physical, material factors in business, then this is it.
  76. New Calgary Marketing Events Calendar
    Sources News Release

    Resource Type: Article
    Published: 2012
    New Calgary Marketing Events Calendar launched - an industry consolidation of PR, marketing, social-media, communications and online marketing events in Calgary, Alberta, Canada. Includes select national and international events of interest.
  77. 101 Ways to Market Your Books
    Resource Type: Book
    Published: 1986
  78. 101 Ways To Market Your Books For Publishers and Authors
    Resource Type: Book
    Published: 1989
    Advice for book publishers and authors about how to market their books.
  79. 1001 Ways to Market Your Books
    Resource Type: Book
    Published: 1988
  80. The Online Copywriter's Handbook
    Resource Type: Book
    Published: 2002
    Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
  81. Our business is helping you to promote your business
    Business promotion

    Resource Type: Article
    Published: 2009
    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
  82. Paul Tobey
    Media Profile in Sources

    Resource Type: Organization
  83. Powerful publicity and marketing tools for publishers and authors
    Resource Type: Article
    Published: 2009
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
  84. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion

    Resource Type: Book
    Published: 1977
  85. Publicity 101 for Colleges
    Sources News Release

    Resource Type: Article
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  86. PublicitySources.com
    Resource Type: Website
    Published: 2017
    A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
  87. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources

    Resource Type: Organization
  88. Sales Gurus Speak Out
    Resource Type: Book
    Published: 2005
  89. Salesman's Role in Marketing
    The Psychology of Selling

    Resource Type: Book
    Published: 1965
  90. Selling in Depth
    The Psychology of Selling

    Resource Type: Book
    Published: 1965
  91. Selling Online
    How to Become a Successful E-Commerce Merchant in Canada

    Resource Type: Book
    Published: 1999
  92. "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
    Sources News Release

    Resource Type: Article
    Published: 2009
    This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.

  93. Seth Godin's Blog
    Resource Type: Website
  94. The Six Figure Speaker
    Formula for a Six-Figure Income as a Professional Speaker

    Resource Type: Book
    Published: 2008
    A guide for professional speakers with strategies for success.
  95. Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...
    Resource Type: Article
    Published: 2014
    This is a short guide (6 aspects) to digital marketing. The article puts heavy emphasis on the use of digital analytic tools and big data management.
  96. Small Business Guide to Direct Mail
    Build Your Customer Base and Boost Profits

    Resource Type: Book
    Published: 1991
  97. Solutions in Mind
    Media Profile in Sources

    Resource Type: Organization
  98. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  99. The Sources HotLink
    Resource Type: Website
    Published: 2009
    A website and newsletter dealing with media relations strategies.
  100. Sources welcomes Adam Strimaitis, Author of The Millionaire Moron
    Sources News Release

    Resource Type: Article
    Published: 2008
    Sources welcomes a new member: Adam Strimaitis, Author of The Millionaire Moron. Adam Strimaitis is an author, professional speaker and corporate trainer.
  101. Sources welcomes BlueRush
    Sources News Release

    Resource Type: Article
    Published: 2009
    BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production.
  102. Sources welcomes Diane Craig
    Sources News Release

    Resource Type: Article
    Published: 2009
    Diane Craig is a leading expert in all matters of image and etiquette. She provides carefully designed programs to help individuals progress through their own organizations by improving their interpersonal communication skills and professional image.
  103. Sources welcomes Richard Martin
    Sources News Release

    Resource Type: Article
    Published: 2010
    Sources welcomes a new member: Richard Martin. Richard Martin is President and Founder of Alcera Consulting Inc. He helps individuals and organizations to thrive and leverage opportunities in the face of rapid change, risk and uncertainty.
  104. Sources welcomes Solutions in Mind
    Sources News Release

    Resource Type: Article
    Published: 2009
    Solutions in Mind is a uniquely qualified world-leading authority on communication, utilizing innovative communication tools to coach organizations and individuals to understand how the mind works.
  105. Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
  106. Sources welcomes the Canadian Centre for Skills Development & Travel College Canada
    Sources News Release

    Resource Type: Article
    Published: 2008
    Louise Blazik is a Travel & Tourism Expert often interviewed by the media on TV and radio; world traveller; author; consultant and Training and Development Specialist.
  107. Sources welcomes Wendy Moore-MacQueen
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
  108. A Step-by-Step Guide to Being a Successful Consultant
    Resource Type: Article
    Published: 1998
    A practical guide to becoming a successful consultant.
  109. Adam Strimaitis, Author of The Millionaire Moron
    Media Profile in Sources

    Resource Type: Organization
  110. Successful Event Marketing Strategies
    Resource Type: Article
    Published: 1997
    Tips for marketing your events.
  111. Successful Market Research
    The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors

    Resource Type: Book
    Published: 1995
    This book is aimed at small business owners and potential entrepreneurs. It explains how to collect, organize, and implement current data.
  112. Successful Marketing Strategies for Nonprofit Organizations
    Resource Type: Book
    This book outlines how to enhance marketing strategies to reach consumers and donors who support nonprofit organizations.
  113. Talk of the Town: Strategic Buzz Marketing Techniques
    Sources News Release

    Resource Type: Article
    Published: 2011
    When we hear the buzz of current topics and conversations, we do not think of it as marketing, we consider the topic noteworthy and continue the conversation. We never know how much professional help from marketers it got along the way.
  114. Tenato Strategy Inc.
    Media Profile in Sources

    Resource Type: Organization
    Tenato specializes in business growth strategies that exploit dramatic advancements in online research as it relates to competitors, customers and industry structures. We also support these strategies through integrating branding, SEO, social media, advertising, communications, marketing, content development and public relations in order to position our clients for industry leadership.
  115. The Integration of 'Social'
    Sources News Release

    Resource Type: Article
    Published: 2012
    Have you ever considered how the fullness of time completely changes our views? How has Social Media impacted business, and is it lasting change?
  116. Unabashed Self-Promoter's Guide
    What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media

    Resource Type: Book
    Published: 1992
  117. Université de Moncton
    Media Profile in Sources

    Resource Type: Organization
  118. Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC
    Sources News Release

    Resource Type: Article
    Published: 2010
    riceworks Competes with Marketing Heavyweights In Developing Charity Contest Using Crowdsourcing and Social Media Marketing Tactics
  119. What Guerrillas Know About USPs
    Resource Type: Article
    Published: 2009
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
  120. What Guerrillas Know About USPs
    Sources News Release

    Resource Type: Article
    Published: 2009
    A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to
  121. Wilfrid Laurier University
    Media Profile in Sources

    Resource Type: Organization
  122. You selling to me?
    Resource Type: Article
    Published: 2013
    Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.

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