- Advertising the American Dream
Resource Type: Book Published: 1985
- Advice and Tips for Nonprofits Creating a Marketing Team
Resource Type: Article This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages.
- The Anatomy of Buzz: How to create word of mouth marketing (book review)
Resource Type: Article Published: 2003
- The Art of Cause Marketing
How to use advertising to change personal behavior and public policy Resource Type: Book Published: 2000 How to craft a powerful public service campaign
- Attraction and Conversion: Ten Critical Factors
Sources News Release Resource Type: Article Published: 2012 Have you built a social profile, only to find that you have very few friends? Maybe you have built a website, but have found that no one is calling? Or no one is buying? These top tips will help build traffic and convert them to customers.
- BlueRush
Media Profile in Sources Resource Type: Organization
- Book Marketing
A Guide to Intelligent Book Distribution Resource Type: Book
- Book Marketing Opportunities
Resource Type: Book
- Book Marketing Opportunities: A Directory.
Resource Type: Book
- Building a Mail Order Business
A Complete Manual for Success Resource Type: Book Published: 1982
- Canadian Centre for Skills Development & Travel College Canada
Media Profile in Sources Resource Type: Organization
- Canadian Dreams
The Making And Marketing Of Independent Films Resource Type: Book Published: 1993
- Canadian Information Sharing Service
Pilot Copy, February 1976 Resource Type: Serial Publication (Periodical) Published: 1976 The first issue of the Canadian Information Sharing Service publication. The name of the publication was later changed to Connexions and then to Connexions Digest.
- Centennial College
Media Profile in Sources Resource Type: Organization
- Château des Charmes Wines
Media Profile in Sources Resource Type: Organization
- Clip Away Direct-Marketing Coupon Designs
300 Creative Copyright-Free Camera-ready professional layouts Resource Type: Book Published: 1990
- Connexions Digest
Volume 12, Number 2 - Issue 48 - Winter 1988-89 - A Social Change Sourcebook Resource Type: Serial Publication (Periodical) Published: 1989
- Connexions Digest
Issue 50 - December 1989 - A Social Change Sourcebook Resource Type: Serial Publication (Periodical) Published: 1989
- Connexions Digest
Issue 51 - May 1990 - A Social Change Sourcebook Resource Type: Serial Publication (Periodical) Published: 1990
- Connexions Digest
Issue 52 - August 1990 - A Social Change Sourcebook Resource Type: Serial Publication (Periodical) Published: 1990
- Connexions Digest
Issue 53 - January 1991- A Social Change Sourcebook Resource Type: Serial Publication (Periodical) Published: 1991
- Connexions Digest
Issue 54 - February 1992- A Social Change Sourcebook Resource Type: Serial Publication (Periodical) Published: 1992
- The Conquest of Cool
Business Culture, Counterculture, and the Rise of Hip Consumerism Resource Type: Book Published: 1997
- The Corporation
Resource Type: Film/Video Published: 2004 The Corporation explores the nature and spectacular rise of the dominant institution of our time.
- Diane Craig, President, Corporate Class Inc.
Media Profile in Sources Resource Type: Organization
- Creating a customized Marketing Toolkit
Resource Type: Article Published: 2009 A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
- Creating Customers
An Action Plan for Maximizing Sales, Promotion and Publicity for the the Small Business Resource Type: Book Published: 1992
- Deception By Design
Pharmaceutical Promotion in the Third World Resource Type: Book Published: 1996 The authors discuss the workings of the pharmaceutical industry by exposing the unethical marketing practices, double standards and weak marketing codes.
- Durham College
Media Profile in Sources Resource Type: Organization
- 100 Wörter des Jahrhunderts
Resource Type: Book Published: 1999
- Envision Sales Inc.
Media Profile in Sources Resource Type: Organization
- Experiential Marketing
Sources News Release Resource Type: Article Published: 2009 Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
- Expose Yourself!
Resource Type: Article Published: 2006 A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- Don Fenton
Media Profile in Sources Resource Type: Organization
- 5 Perfectly Promotable Ideas
Sources News Release Resource Type: Article Published: 2009 As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
- Frequently Asked Questions about Sources
Resource Type: Article Published: 2009 SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Fundraising For Social Change
Resource Type: Book Published: 1988
- Getting Ink for Your New Product
Resource Type: Article Published: 2004 Get media coverage of your product.
- Getting into the Mail-order Business
Resource Type: Book Published: 1984
- Getting your story into the media
Resource Type: Article Published: 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative. For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Going for Gold
A Complete Marketing Strategy for Speakers Resource Type: Book Published: 2000
- Steven Goldhar, President and Founder of Sundance Media Inc.
Media Profile in Sources Resource Type: Organization
- Green Business: Hope or Hoax?
Toward an Authentic Strategy for Restoring the Earth Resource Type: Book Published: 1991 Is green business a viable strategy or a contradiction in terms?
- Green Globe and Green Key Global Launch Joint Marketing of Apple App
Sources News Release Resource Type: Article Published: 2011 Green Globe Certification and Green Key Global jointly announce the inclusion of Green Key certified hotels & resorts in the Green Globe App for Apple mobile devices
- Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between Resource Type: Book Published: 2007 Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
- Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke Resource Type: Book Published: 1993
- Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Resource Type: Article Published: 2001 Strategy and tactics for successful media campaigns.
- Helping you reach the media
How Sources can help you get more and better media coverage Resource Type: Article Published: 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- The Hidden Persuaders
Resource Type: Book Published: 1957 What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell every-thing from gasoline to politicians.
- HitGrab Inc.
Media Profile in Sources Resource Type: Organization
- How Media Relations Helps the Marketing Plan
Resource Type: Article Published: 2002 Using media relations to support your marketing strategy.
- How to Brand Yourself
Sources News Release Resource Type: Article Published: 2009 At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
- How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling "How To: Information
Resource Type: Book Published: 1990 Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of advice about how to do it.
- How You Too Can Make At Least $1 Million (But Probably Much More) In The Mail-Order Business
Resource Type: Book Published: 1979
- InfoScavenger
Resource Type: Website Our site is designed to assist newcomers in online marketing to find the necessary information to build a successful web presence. We have included information on: * search engine optimization (seo), * how to write a press release, and more.
- Alan K'necht, SEO, Internet Trends & Innovations Expert
Media Profile in Sources Resource Type: Organization
- Look Like a Hero
The art directors' guide to magazine print production Resource Type: Book Published: 2004
- Low-Budget Online Marketing for Small Business
Resource Type: Book Published: 2005
- The Low Cost of Marketing
Resource Type: Article Published: 2010 Marketing is not about selling, it's about getting your message out there.
- Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
Media Profile in Sources Resource Type: Organization
- Mail Order
...Starting up, Making it pay Resource Type: Book Published: 1979
- Mail Order Magic
Surefire Techniques to Expand Your Business by Direct Mail Resource Type: Book Published: 1983
- Mail Order Moonlighting
Resource Type: Book Published: 1976
- Making your marketing brochure a keeper
Resource Type: Article Published: 2009 A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
- The Marketing Hierarchy of Trust
Sources News Release Resource Type: Article Published: 2012 How many people or organizations have marketing strategies that boil down to self-serving claims of greatness? How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards? Talking about how great you are doesn't sound good
- Marketing Mirage
How To Make It A Reality Resource Type: Book Published: 1987
- Marketing Nonprofit Programs and Services
Proven and Practical Strategies to Get More Customers, Members and Donors Resource Type: Book Published: 1996 Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems for nonprofit organizations.
- Marketing/PR - the new face of marketing
Resource Type: Article Published: 2009 Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
- Marketing Topic Index in Sources Directory of Experts
Spokespersons, Experts, and Resources Resource Type: Website A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
- Marketing Your Books
A collection of profit-making ideas for authors and publishers Resource Type: Book Published: 1990
- Richard Martin
Media Profile in Sources Resource Type: Organization
- Maximum Gifts by Return Mail
Resource Type: Book Published: 1989 Excellent book on direct mail fundraising.
- The Membership Mystigue
Resource Type: Book Published: 1986
- Money Making Marketing
Finding the People Who Need What You're Selling and Making Sure They Buy It Resource Type: Book Published: 1991 Practical advice on marketing.
- 'The moral is to the physical as three is to one.' - Napoleon
Sources News Release Resource Type: Article Published: 2013 Apple just launched it's iPhone 5S and 5C. If ever we needed an example of how moral - i.e., psychological - factors can outweigh physical, material factors in business, then this is it.
- New Calgary Marketing Events Calendar
Sources News Release Resource Type: Article Published: 2012 New Calgary Marketing Events Calendar launched - an industry consolidation of PR, marketing, social-media, communications and online marketing events in Calgary, Alberta, Canada. Includes select national and international events of interest.
- 101 Ways to Market Your Books
Resource Type: Book Published: 1986
- 101 Ways To Market Your Books For Publishers and Authors
Resource Type: Book Published: 1989 Advice for book publishers and authors about how to market their books.
- 1001 Ways to Market Your Books
Resource Type: Book Published: 1988
- The Online Copywriter's Handbook
Resource Type: Book Published: 2002 Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
- Our business is helping you to promote your business
Business promotion Resource Type: Article Published: 2009 Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
- Paul Tobey
Media Profile in Sources Resource Type: Organization
- Powerful publicity and marketing tools for publishers and authors
Resource Type: Article Published: 2009 Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
- Promotion
Advertising, Publicity, Personal Selling, Sales Promotion Resource Type: Book Published: 1977
- Publicity 101 for Colleges
Sources News Release Resource Type: Article Published: 2009 Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- PublicitySources.com
Resource Type: Website Published: 2017 A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
- Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
Media Profile in Sources Resource Type: Organization
- Sales Gurus Speak Out
Resource Type: Book Published: 2005
- Salesman's Role in Marketing
The Psychology of Selling Resource Type: Book Published: 1965
- Selling in Depth
The Psychology of Selling Resource Type: Book Published: 1965
- Selling Online
How to Become a Successful E-Commerce Merchant in Canada Resource Type: Book Published: 1999
- "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
Sources News Release Resource Type: Article Published: 2009 This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.
- Seth Godin's Blog
Resource Type: Website
- The Six Figure Speaker
Formula for a Six-Figure Income as a Professional Speaker Resource Type: Book Published: 2008 A guide for professional speakers with strategies for success.
- Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...
Resource Type: Article Published: 2014 This is a short guide (6 aspects) to digital marketing. The article puts heavy emphasis on the use of digital analytic tools and big data management.
- Small Business Guide to Direct Mail
Build Your Customer Base and Boost Profits Resource Type: Book Published: 1991
- Solutions in Mind
Media Profile in Sources Resource Type: Organization
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- The Sources HotLink
Resource Type: Website Published: 2009 A website and newsletter dealing with media relations strategies.
- Sources welcomes Adam Strimaitis, Author of The Millionaire Moron
Sources News Release Resource Type: Article Published: 2008 Sources welcomes a new member: Adam Strimaitis, Author of The Millionaire Moron. Adam Strimaitis is an author, professional speaker and corporate trainer.
- Sources welcomes BlueRush
Sources News Release Resource Type: Article Published: 2009 BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production.
- Sources welcomes Diane Craig
Sources News Release Resource Type: Article Published: 2009 Diane Craig is a leading expert in all matters of image and etiquette. She provides carefully designed programs to help individuals progress through their own organizations by improving their interpersonal communication skills and professional image.
- Sources welcomes Richard Martin
Sources News Release Resource Type: Article Published: 2010 Sources welcomes a new member: Richard Martin. Richard Martin is President and Founder of Alcera Consulting Inc. He helps individuals and organizations to thrive and leverage opportunities in the face of rapid change, risk and uncertainty.
- Sources welcomes Solutions in Mind
Sources News Release Resource Type: Article Published: 2009 Solutions in Mind is a uniquely qualified world-leading authority on communication, utilizing innovative communication tools to coach organizations and individuals to understand how the mind works.
- Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
Sources News Release Resource Type: Article Published: 2009 Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
- Sources welcomes the Canadian Centre for Skills Development & Travel College Canada
Sources News Release Resource Type: Article Published: 2008 Louise Blazik is a Travel & Tourism Expert often interviewed by the media on TV and radio; world traveller; author; consultant and Training and Development Specialist.
- Sources welcomes Wendy Moore-MacQueen
Sources News Release Resource Type: Article Published: 2009 Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
- A Step-by-Step Guide to Being a Successful Consultant
Resource Type: Article Published: 1998 A practical guide to becoming a successful consultant.
- Adam Strimaitis, Author of The Millionaire Moron
Media Profile in Sources Resource Type: Organization
- Successful Event Marketing Strategies
Resource Type: Article Published: 1997 Tips for marketing your events.
- Successful Market Research
The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors Resource Type: Book Published: 1995 This book is aimed at small business owners and potential entrepreneurs. It explains how to collect, organize, and implement current data.
- Successful Marketing Strategies for Nonprofit Organizations
Resource Type: Book This book outlines how to enhance marketing strategies to reach consumers and donors who support nonprofit organizations.
- Talk of the Town: Strategic Buzz Marketing Techniques
Sources News Release Resource Type: Article Published: 2011 When we hear the buzz of current topics and conversations, we do not think of it as marketing, we consider the topic noteworthy and continue the conversation. We never know how much professional help from marketers it got along the way.
- Tenato Strategy Inc.
Media Profile in Sources Resource Type: Organization Tenato specializes in business growth strategies that exploit dramatic advancements in online research as it relates to competitors, customers and industry structures. We also support these strategies through integrating branding, SEO, social media, advertising, communications, marketing, content development and public relations in order to position our clients for industry leadership.
- The Integration of 'Social'
Sources News Release Resource Type: Article Published: 2012 Have you ever considered how the fullness of time completely changes our views? How has Social Media impacted business, and is it lasting change?
- Unabashed Self-Promoter's Guide
What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media Resource Type: Book Published: 1992
- Université de Moncton
Media Profile in Sources Resource Type: Organization
- Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC
Sources News Release Resource Type: Article Published: 2010 riceworks Competes with Marketing Heavyweights In Developing Charity Contest Using Crowdsourcing and Social Media Marketing Tactics
- What Guerrillas Know About USPs
Resource Type: Article Published: 2009 A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
- What Guerrillas Know About USPs
Sources News Release Resource Type: Article Published: 2009 A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to
- Wilfrid Laurier University
Media Profile in Sources Resource Type: Organization
- You selling to me?
Resource Type: Article Published: 2013 Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.
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