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Branding
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  1. BlueRush
    Media Profile in Sources

    Resource Type: Organization
  2. Canadian Music Week - Media-Marketing & Promotion Panel - Beyond 3.0
    Sources News Release

    Resource Type: Article
    Published: 2011
    Momentum Media Marketing's Peter Diemer to moderate Canadian Music Week panel.
  3. Commuto Inc.
    Media Profile in Sources

    Resource Type: Organization
  4. The Corporate Stranglehold on Education
    Is Higher Education in Need of a Moral Bailout?

    Resource Type: Article
    Published: 2009
    Rather than challenge the economic irresponsibility, ecological damage, and human suffering, and culture of cruelty unleashed by free market fundamentalism, higher education appears to be one of its staunchest defenders, uncritically embracing a view of itself based on a market model of the academy.
  5. The Corporation
    The Pathological Pursuit of Profit and Power

    Resource Type: Book
    Published: 2003
    Makes the case that corporations function as a psychopathic entity. A companion to Mark Achbar's 2003 documentary of the same name.
  6. The Corporation
    Resource Type: Film/Video
    Published: 2004
    The Corporation explores the nature and spectacular rise of the dominant institution of our time.
  7. Five Steps to Build a Personal Brand Like Harry Houdini
    Resource Type: Article
    Published: 2010
    What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
  8. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  9. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  10. Steven Goldhar, President and Founder of Sundance Media Inc.
    Media Profile in Sources

    Resource Type: Organization
  11. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  12. High Society
    Legal and Illegal Drugs in Canada

    Resource Type: Book
    Published: 1991
  13. How Sources magnifies your Internet visibility
    Resource Type: Article
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  14. How to brand yourself
    Resource Type: Article
    Published: 2009
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
  15. How to Brand Yourself
    Sources News Release

    Resource Type: Article
    Published: 2009
    At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
  16. Alan K'necht, SEO, Internet Trends & Innovations Expert
    Media Profile in Sources

    Resource Type: Organization
  17. Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
    Media Profile in Sources

    Resource Type: Organization
  18. Publicity 101 for Colleges
    Sources News Release

    Resource Type: Article
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  19. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  20. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources

    Resource Type: Organization
  21. Six Reasons to Rebrand and What it Might Cost You
    Sources News Release

    Resource Type: Article
    Published: 2012
    Have you ever wondered why companies choose to rebrand? What is the defining moment that tipped the scales? And what are the potential costs and benefits?
  22. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  23. Sources welcomes BlueRush
    Sources News Release

    Resource Type: Article
    Published: 2009
    BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production.
  24. Sources welcomes Commuto Inc.
    Sources News Release

    Resource Type: Article
    Published: 2008
    Commuto is an online social bartering network where members trade in person with other members in their cities, schools, workplaces or any other communities they create.
  25. Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
  26. Sources welcomes Wendy Moore-MacQueen
    Sources News Release

    Resource Type: Article
    Published: 2009
    Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
  27. The Story of O
    Resource Type: Book
  28. The Story of O Comic Book
    Volume 1

    Resource Type: Book
  29. Tenato Strategy Inc.
    Media Profile in Sources

    Resource Type: Organization
    Tenato specializes in business growth strategies that exploit dramatic advancements in online research as it relates to competitors, customers and industry structures. We also support these strategies through integrating branding, SEO, social media, advertising, communications, marketing, content development and public relations in order to position our clients for industry leadership.
  30. 3 Polarizing Branding Secrets from Death Cigarettes
    Resource Type: Article
    Published: 2010
    Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
  31. PJ Wade--The Catalyst
    Media Profile in Sources

    Resource Type: Organization

Sources-journalists use the sources website to find you


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