- The Activists' Handbook
A Step-by-Step Guide to Participatory Democracy
Resource Type: Book
Published: 2012
A guide to grassroots activism.
- Advice on Hiring a Media Trainer
Resource Type: Article
Published: 2002
Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
- After the interview
Resource Type: Article
Published: 1999
What to do after being interviewed by a reporter.
- Backing it Up
Resource Type: Article
Published: 1999
If you say something in a media interview, make sure you can back it up.
- Allan Bonner Communications Management Inc.
Media Profile in Sources
Resource Type: Organization
- Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Resource Type: Book
Published: 2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
- Calling All Radicals
How Grassroots Organizers Can Help Save Our Democracy
Resource Type: Book
Published: 2007
Thompson argues that we can reclaim our democracy through grassroots organizing.
- The Canadian Guide to Managing the Media
Revised Edition
Resource Type: Book
Published: 1994
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
- The Canadian Public Relations Society, Inc.
Media Profile in Sources
Resource Type: Organization
- Connexions
Volume 6, Number 4 - November 1981 - Unorganized Workers/Travailleurs Non-Organises
Resource Type: Serial Publication (Periodical)
Published: 1981
- Connexions
Volume 8, Number 3-4 - Winter 1983/84 - Native Issues - A Digest of Resources and Groups for Social
Resource Type: Serial Publication (Periodical)
Published: 1984
- Connexions
Volume 11, Number 1 - Spring 1987 - A Digest of Resources and Groups for Social Change
Resource Type: Serial Publication (Periodical)
Published: 1987
- Connexions Digest
Volume 12, Number 2 - Issue 48 - Winter 1988-89 - A Social Change Sourcebook
Resource Type: Serial Publication (Periodical)
Published: 1989
- Connexions Digest
Issue 51 - May 1990 - A Social Change Sourcebook
Resource Type: Serial Publication (Periodical)
Published: 1990
- Connexions Library: Organizing Focus Page
Resource Type: Website
Selected articles from the Connexions Online Library.
- Co-op programs
Resource Type: Article
Student co-op programs can be useful and rewarding for both the non-profit group and the students.
- Creating Your Own Alternatives
Resource Type: Article
Alternatives and suggestons for creating independent media.
- Crisis Communications
Resource Type: Article
Published: 1997
Being prepared for a crisis is second best only to avoiding one altogether.
- Crisis Communications Checklist
Resource Type: Article
Published: 2000
Nothing impresses like real confidence, and only advance planning can bestow it.
- Doing & Saying the Right thing
Resource Type: Book
Published: 2004
Professional risk and crisis management.
- Don't be a Time Bandit
Resource Type: Article
Published: 2005
Don't waste journalists' time.
- Don't forget to write
Resource Type: Article
Published: 1997
Writing letters to the editor is an effective way of getting publicity for your point of view.
- Don't Forget to Write
Resource Type: Article
Published: 1997
Writing letters to the editor is an effective way of getting publicity for your point of view.
- Dressing for TV
Resource Type: Article
Published: 1999
- Dressing for TV
Resource Type: Article
Published: 1997
What to wear when you're going to be interviewed on TV.
- Dressing for TV
Resource Type: Article
Advice for what to wear when you are going to be interviewed on television.
- Effective Media Relations
Nurturing your relationships with reporters
Resource Type: Article
Published: 2000
Our relationships with journalists need to be maintained over time in order to be fruitful.
- Effective Media Relations
Resource Type: Article
Published: 2006
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
- Expand your knowledge by getting advice from the experts!
Resource Type: Article
Published: 2001
Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
- Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Resource Type: Book
Published: 1990
A hands-on, practical book that gets down to the details of doing promotion.
- Expose Yourself!
Resource Type: Article
Published: 2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- Don Fenton
Media Profile in Sources
Resource Type: Organization
- The Follow-Up Telephone Call
Resource Type: Article
Published: 2004
Making follow-up phone calls to the media.
- Frequently Asked Questions about Sources
Resource Type: Article
Published: 2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Get the Internet working for you
Develop an online strategy
Resource Type: Article
Published: 1997
A Web site works best when it is integrated into a co-ordinated communications strategy.
- Get the Internet working for you
Resource Type: Article
Published: 1997
A Web site works best when it is integrated into a co-ordinated communications strategy.
- Getting Ink for Your New Product
Resource Type: Article
Published: 2004
Get media coverage of your product.
- Getting Organized
Resource Type: Article
Advice on the basics of Public Relations (PR).
- Getting Organized
Resource Type: Article
Advice on the basics of Public Relations (PR).
- Getting Out the News
Resource Type: Article
A short guide on developing a media relations strategy.
- Getting Publicity
A Do-It-Yourself Guide for Small Business and Non-Profit Groups
Resource Type: Book
Published: 1990
Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
- Getting the message out: Media and beyond
An introduction
Resource Type: Article
Published: 2011
- Getting the Most from Interviews
Resource Type: Article
Published: 1997
Tips from a pro for getting the most from media interviews.
- Getting the most out of your Sources listing
Resource Type: Article
Published: 2001
- Getting Your Public Relations Story on TV and Radio
Resource Type: Book
Published: 1986
- Getting your story into the media
Resource Type: Article
Published: 2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- A Good File Never Forgets
Improve your publicity awareness
Resource Type: Article
Published: 1996
Keep track of the calls you receive from the media. Don't rely on memory alone.
- Grassroots media relations
A short introduction to media relations strategies for activist groups
Resource Type: Article
Published: 2017
A media relations guide for organizers and activists.
- Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Resource Type: Article
Published: 2001
Strategy and tactics for successful media campaigns.
- Guide to Media Relations
Resource Type: Book
Published: 2004
- Guidelines for successful interviews
Resource Type: Article
Published: 1998
Things to keep in mind when going into a media interview.
- Omar Ha-Redeye
Media Profile in Sources
Resource Type: Organization
- Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- HotLink Author Index
Resource Type: Website
Published: 1996
- HotLink Resouce Shelf: In the News
Resource Type: Article
Published: 2002
Review of a book on media relations in Canada.
- HotLink Title Index
Resource Type: Website
Published: 1996
- How Embarassing when your messages unravel
The Emperor's New Speak
Resource Type: Article
Published: 2001
Analyze your messages to make sure their will hold up to critical scrutiny.
- How many spokespersons?
Resource Type: Article
Published: 1998
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
- How Media Relations Helps the Marketing Plan
Resource Type: Article
Published: 2002
Using media relations to support your marketing strategy.
- How Sources magnifies your Internet visibility
Resource Type: Article
Published: 2009
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How the Media Can Be Positive For Your Business
Resource Type: Article
Published: 2001
If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
- How to get the most out of your Sources Listing
Resource Type: Article
Published: 2009
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
- How to Interview
The Art of the Media Interview
Resource Type: Book
Published: 1990
A guide to good interviewing.
- How to Make the Most of Every Media Appearance
Resource Type: Book
Published: 2004
- How to Pitch the Media
Resource Type: Unclassified
Journalists hate dealing with media pitches. The more often they receive them, the more annoyed they get. This article teaches three effective means of pitching news topics to media sources.
- In The News
The Practice of Media Relations in Canada
Resource Type: Book
Published: 2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
- In the News
The Practice of Media Relations in Canada - 2nd Edition
Resource Type: Book
Published: 2008
An introduction of media relations in Canada, from both a practical and philosophical approach.
- Introduction to the Media Guide
Resource Type: Article
An introduction to "Media for Social Change."
- Is the Media Your Message?
Resource Type: Article
Mainstream media are good for getting exposure, but for social change activists they may not be the best avenue.
- It's the Law
Resource Type: Article
Published: 2004
The laws of media relations.
- Laura Ingraham's advertisers aren't really staging a boycott. It's a capital strike
Resource Type: Article
Published: 2018
There are no regulations or laws preventing or even restricting capital strikes in the form of corporate activism, therefore social and political aspirations of capital always have an effective instrument on hand; yet the same cannot be said for labour.
- Lobbyists for the havens: ICIJ's guide to the offshore system's defenders
Resource Type: Article
Published: 2013
Across the world, tax havens are under attack. Leading global organizations like the G20 and OECD have put cracking down on offshore tax avoidance at the top of their agendas. Ambitious plans for automatic sharing of tax data between countries are in the works.
- Media Events - Maximizing Your Attendance & News Pick-up
Resource Type: Article
Published: 2002
Maximizing your attendance and news pick-up at media events.
- Media for Social Change
Resource Type: Article
Published: 1986
- Media For Social Change
A Resource Book For Community Groups
Resource Type: Book
Published: 1986
An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
- Media for Social Change
Resource Type: Article
Published: 1983
- Media for Social Change Bibliography
Resource Type: Article
- Media Guide addition
Resource Type: Article
- Media Names & Numbers
Your Connection to the Media
Resource Type: Serial Publication (Periodical)
Published: 2009
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
- Media Relations
The Bonner Communications Series
Resource Type: Book
Published: 2004
A primer on attaining media preparedness.
- Media Relations (Review)
Resource Type: Article
A book that helps you conquer the challenges of dealing effectively with the media.
- Media Relations - Behaviours Unbecoming
Resource Type: Article
Published: 2003
What NOT to do when dealing with the media.
- Media relations for politicians
A Service for Parliamentarians, Legislators, and Municipal Councillors
Resource Type: Article
Published: 2009
Public relations tools for elected officials and community leaders.
- Media Relations: Rule of Engagement
Resource Type: Article
Published: 2004
Rules for dealing with the media.
- Media Relations: The Ten Commandments
Resource Type: Article
Published: 1999
- Media Resource Guide
Resource Type: Book
Published: 1987
- Media Strategy Chart: Advantages & Limitations
Resource Type: Article
- MediaSpeak
The bold New Guide to Public Relations and Reputation Management
Resource Type: Book
Published: 1999
In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words.
- Meeting the Media
Resource Type: Article
Dealing with the media can be a less than thrilling experience, but it's a necessary one.
- Meeting the Media Face-to-Face
Resource Type: Article
Published: 2004
What to do when a reporter calls or when meeting the media face to face.
- Michael Levine's Ten commandments for Dealing with the Media
Resource Type: Article
Published: 2003
Rules for dealing with the media.
- National Anti-Racism Council of Canada
Media Profile in Sources
Resource Type: Organization
- News Conferences
Resource Type: Article
Basic guidelines for conducting news conferences.
- News Release Distribution
Resource Type: Article
Sources media release distribution service.
- News Releases
Resource Type: Article
The hows and whys of preparing and distributing media releases.
- News releases that work -- and those that don't
Resource Type: Article
Published: 1999
Media relations know-how: effective media releases.
- Newsroom tips from The Canadian Press
Resource Type: Article
Published: 2005
Newsroom tips from The Canadian Press.
- Political Columns
Behind the scenes with powerful people
Resource Type: Book
Published: 2007
A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
- PR Awards
News Release
Resource Type: Article
Published: 1997
- Pressing for Press
Resource Type: Article
Published: 1988
A serious attempt to get press coverage can be a campaign in itself. If you really want it, go after it methodically and shamelessly.
- The Princess and the Press
How to write a news release that will make you the belle of the ball
Resource Type: Article
Published: 2005
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
- The Princess and the Press: How to write a news release that will make you the belle of the ball
Resource Type: Article
How to write effective press releases.
- Publicity 101 for Colleges
Sources News Release
Resource Type: Article
Published: 2009
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- Publicity and the Canadian State
Resource Type: Book
Published: 2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
- Publicity and Media Resources
Resource Type: Website
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
- Publicity Plus
Resource Type: Website
How to maximize your media impact using Sources.
- PublicitySources.com
Resource Type: Website
Published: 2017
A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
- Put it in writing
Resource Type: Article
Top five tips for writing press releases.
- Put it in Writing
Resource Type: Article
Advice on writing news releases.
- 7 Ways to Get More Mileage from a Case Study
Resource Type: Article
Published: 2004
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
- Sharpen Up: From Experience To Expertise
Resource Type: Article
Published: 2008
Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
- Shifting the frame – and getting our message out
Sources News Release
Resource Type: Article
Published: 2011
Beit Zatoun offers two workshops to help progressive communities and organizations better develop and communicate their message using the general media. Sat. Sept 24 & Sat. Oct. 29, 2011.
- Shifting the frame: Communicating progressive ideas
Sources News Release
Resource Type: Article
Published: 2011
How can activists make an effective case for social justice in an atmosphere of cutbacks & belt-tightening? Connexions' Ulli Diemer leads a discussion Sept 24 on how to build on shared values to communicate a positive vision for change.
- Smooth Talking! Explore the Paid Speaking Market
Resource Type: Article
Published: 2005
Becoming a professional speaker.
- Soundbitten
The Perils of Media-Centered Political Activism
Resource Type: Article
Published: 2011
Sobieraj argues that activist groups' efforts to get media attention for themselves and their concerns often ends up undermining their capacity to communicate with ordinary people.
- Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Resource Type: Website
Published: 2009
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- The Sources HotLink
Resource Type: Website
Published: 2009
A website and newsletter dealing with media relations strategies.
- Sources News Releases
Resource Type: Website
Published: 2017
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
- Sources (portal for journalists and writers) - Wikipedia article
Connexipedia Article
Resource Type: Article
Published: 2008
An information portal for journalists, freelance writers, editors, authors, and researchers, focusing especially on human sources: experts and spokespersons who are prepared to answer reporters' questions or make themselves available for on-air interviews.
- Sources welcomes Omar Ha-Redeye
Sources News Release
Resource Type: Article
Published: 2009
Sources welcomes a new member: Omar Ha-Redeye. Omar Ha-Redeye is frequently interviewed by the media on subjects relating to health, security, law, politics, social media, disasters, minority rights and multiculturalism.
- Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Resource Type: Article
Published: 2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
- Spinwars
Politics and New Media
Resource Type: Book
Published: 1999
An examination of media manipulation in late 20th Century North American politics.
- The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
Resource Type: Article
Published: 2012
Stories turn out better with SOURCES.
- Sultans of Sleaze
Public Relations and the Media
Resource Type: Book
Published: 1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
- Telling journalists who you are: Your Descriptive Paragraph
Resource Type: Article
Published: 2001
- Tenato Strategy Inc.
Media Profile in Sources
Resource Type: Organization
Tenato specializes in business growth strategies that exploit dramatic advancements in online research as it relates to competitors, customers and industry structures. We also support these strategies through integrating branding, SEO, social media, advertising, communications, marketing, content development and public relations in order to position our clients for industry leadership.
- Top Ten List of Media Relations
Resource Type: Article
Published: 2002
Top ten recommendations for becoming (and remaining) media friendly:
- Top Ten Misconceptions About the Media
Resource Type: Article
Published: 2006
- Top Ten Questions to Ask When a Reporter Calls You
Resource Type: Article
Published: 2006
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
- Top Ten Strategies for an Appearance in Front of an Editorial Board
Resource Type: Article
Published: 2006
- The View from the Press Room
Resource Type: Article
Published: 2001
How charities can sell their stories to the media.
- What Does a Reporter Want?
Resource Type: Article
Published: 2001
What does a reporter what when they interview you?
- What people are saying about Sources
Resource Type: Article
- When & How to Hold a News Conference
Resource Type: Article
Published: 2002
So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
- When to Contact the Media
Resource Type: Article
Published: 2004
Advice on when to contact the media.
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