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Business Strategy AlterLinks Topic Index Apple's Brilliant Application of Timeless Military Strategy Principles Sources News Release Resource Type: Article Published: 2010 Apple's highly successful introduction of the iPad back in April illustrates two important principles of military strategy. BlueRush Media Profile in Sources Resource Type: Organization Business Success Requires Boots on the Ground Sources News Release Resource Type: Article Published: 2013 A fundamental principle of counterinsurgency strategy is that you need ‘boots on the ground.’ You can’t influence a population and secure ground and terrain, especially populated areas, without having troops constantly on the lookout patrolling Competitors Aren't the Only Threats Sources News Release Resource Type: Article Published: 2012 One of the things that I?ve noticed lately is just how vulnerable many companies (and other organizations) are to non-competitive threats. I?m not talking about the traditional corporate bogeymen of big government and big labour. Creating and Sustaining the Offensive Mindset Sources News Release Resource Type: Article Published: 2013 A common understanding of offense is that it's all about attacking and taking an aggressive stance. This is true, but it's much more than that. It's a mindset that is centered on seizing and maintaining the initiative. If you've lost the init Defense is Stronger than Attack Sources News Release Resource Type: Article Published: 2010 Clausewitz pointed out almost 200 years ago what every soldier in history has known full well, that the defense is inherently stronger than the offense. As a general rule of thumb, attacking forces have to be at least three times stronger than defend Focus Your Limited Resources on Actions with the Biggest Payoff Sources News Release Resource Type: Article Published: 2014 You can only have one main effort. You must align your strongest resources to the main effort, with supporting thrusts to either support the main effort directly, or to widen the field of manoeuvre for your main effort. Frequently Asked Questions about Sources Resource Type: Article Published: 2009 SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research. Getting your story into the media Resource Type: Article Published: 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative. For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell. Global Publication of Brilliant Manoeuvres - How to Use Military Wisdom to Win Business Battles Sources News Release Resource Type: Article Published: 2012 Richard Martin proudly announces the global publication Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles, which is now available through all major online retailers around the world. Steven Goldhar, President and Founder of Sundance Media Inc. Media Profile in Sources Resource Type: Organization Helping you reach the media How Sources can help you get more and better media coverage Resource Type: Article Published: 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years. How to Shape Your Competitive Space Sources News Release Resource Type: Article Published: 2014 Shaping the battle space means that you don't just accept the situation as it is, but also try to influence and mould it so that you can exploit your strengths and put your competitors in a weaker position. In business, we need to apply the same pr If you've lost or given up the initiative, then you're automatically in a defensive posture Sources News Release Resource Type: Article Published: 2014 You can give up the initiative willingly and go into a temporary or local defensive mode. This allows you to buy time to reorganize, rest, or reconstitute your resources. It also allows you to free up valuable resources to reassign them to higher Alan K'necht, SEO, Internet Trends & Innovations Expert Media Profile in Sources Resource Type: Organization Learn from your mistakes and those of others Sources News Release Resource Type: Article Published: 2014 I spoke last Tuesday to the Associates of the Asper School of Business in Winnipeg. As I was preparing for the speech I came up with a list of over 20 key lessons I learned about leadership, strategy, planning, and discipline during my military and Like water, find a way to infiltrate your competition's defenses Sources News Release Resource Type: Article Published: 2013 Infiltration is one of the most effective military manoeuvres for getting into the enemy's defences by sneaking in small parties to raid and built up forces for a surprise strike. Message to Research in Motion - Wake Up! Sources News Release Resource Type: Article Published: 2010 Research in Motion (RIM) is the world’s number one provider of secure data communications for corporate clients. Their systems are so secure that governments in many countries rely on them for their own mobile data and voice needs. New Offering from Richard Martin -- Precision-Strike Strategy Sources News Release Resource Type: Article Published: 2013 Using my 26 years of military command and leadership experience, I guide my clients from vague wishes and objectives to specific, concrete, and actionable plans. Our business is helping you to promote your business Business promotion Resource Type: Article Published: 2009 Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems. PCs - The Beginning of the End Sources News Release Resource Type: Article Published: 2013 Most people don't need a powerful desktop or laptop computer for everyday tasks. Email, messaging, reading news, talking on the phone or through video conferencing, scheduling activities, budgeting, etc., they can all be done on mobile devices. Richard Martin Gives Strategies to Grow Revenues and Profit Sources News Release Resource Type: Article Published: 2012 We're in the 'dog days' of summer, as they say in baseball, so I'll just offer eight quick ideas for boosting revenue and profit and that you can reflect on during your vacation. Richard Martin Recommends Going for the Jugular Sources News Release Resource Type: Article Published: 2013 Disable your opponent's centre of gravity -- his unique source of balance and strength--and do so quickly and with resolve when you have a window of opportunity. Richard Martin says businesses need Corporate Robustness Sources News Release Resource Type: Article Published: 2011 I’ve been saying this for years now, but it bears repeating: No one can predict what will happen next. However, the solution isn’t to try to create more certainty, because that doesn’t exist. The only solution is to build what I’m now calling “Corpor Richard Martin's Monday Morning Brilliant Manoeuvres -- 6 May 2013 Sources News Release Resource Type: Article Published: 2013 Never assume you're completely right about your enemy (or competitors) nor completely wrong either. Richard Martin's Monday Morning Brilliant Manoeuvres 11 February 2013 Sources News Release Resource Type: Article Published: 2013 The first and most important principle of war, and the only sure road to victory, is offense. Defense should only be used as a temporary measure while doing everything possible to (re)gain the initiative. Richard Martin's Monday Morning Brilliant Manoeuvres Sources News Release Resource Type: Article Published: 2012 To win in war and in business requires seizing and maintaining the initiative; going on the defensive only buys time to consolidate a position, withdraw, reorient or reconstitute one's forces. Richard Martin's Monday Morning Brilliant Manoeuvres Sources News Release Resource Type: Article Published: 2012 The essence of manoeuvre is the process of bringing to bear one's strengths against the weaknesses of opponents. By extension, manoeuvre also requires the ability to avoid or coopt resistance and exploit the weaknesses or opportunities that appear on Richard Martin's Monday Morning Brilliant Manoeuvres - 11 March 2013 Sources News Release Resource Type: Article Published: 2013 Whenever you're creating a message, giving direction, or developing objectives and plans, aim to formulate them at a high school level. This isn't meant as an insult to the receiver, but rather as recognition that intentions and concepts must be simp Richard Martin's Monday Morning Brilliant Manoeuvres - 25 March 2013 Sources News Release Resource Type: Article Published: 2013 Leading from the front is needed to set the example, the tone, and the pace of an operation or project. On the other hand, once things are fully underway in the right manner, it is time to pass the baton to a trusted subordinate to continue with the Richard Martin's Monday Morning Brilliant Manoeuvres - 4 March 2013 Sources News Release Resource Type: Article Published: 2013 Let your competitors focus on their existing customers and products. That creates opportunities for you to manoeuvre around them. Richard Martin's Monday Morning Brilliant Manoeuvres -- 13 May 2013 Sources News Release Resource Type: Article Published: 2013 Often, the best intelligence comes from ˜troops in contact with the enemy. They can see what's happening and can provideground truth to corroborate or validate the opinions and assessments made through the intelligence estimation proces Richard Martin's Monday Morning Brilliant Manoeuvres -- 27 May 2013 Sources News Release Resource Type: Article Published: 2013 It's critical that managers and executives at all levels of a company identify what they control and what they don't. They must resolve to act on those things they control while influencing those they don't. Running Government Like a Business is Bad for Citizens Resource Type: Article Published: 2017 Donald Trump and Jared Kushner say that the government should be run like a business, but that would mean eliminating regulations and expenses that benefit the people. Sources gives you powerful tools to help you stand out from the crowd Resource Type: Article Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage. Sources welcomes BlueRush Sources News Release Resource Type: Article Published: 2009 BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production. Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc. Sources News Release Resource Type: Article Published: 2009 Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc. Strategy Requires Specificity Sources News Release Resource Type: Article Published: 2011 Strategy always gains from specificity. It’s even more important to be specific when planning and conducting the implementation of the strategy. A key role of the strategic leader is to move from general assertions to specific expressions of intent Towers Perrin Media Profile in Sources Resource Type: Organization Use Experience to Learn Systematically Sources News Release Resource Type: Article Published: 2013 Just like military forces, companies and other types of organization should be disciplined about conducting after action reviews. Use guerrilla strategy and tactics if you're in a position of strategic weakness Sources News Release Resource Type: Article Published: 2014 Guerrilla strategy is very misunderstood, sometimes even by military historians and strategists. In the simplest terms, guerrilla strategy is a combination of small-scale offensive tactics with a defensive strategy at the highest levels. Despite what Waves of Strategy Sources News Release Resource Type: Article Published: 2012 The major challenge in business strategy isn't so much in formulating one, but rather in implementing it and seeing it through to successful results. I've discussed one aspect in transforming strategy to action before, which is the method of nest What Do You Mean We're In A Recession Sources News Release Resource Type: Article Published: 2009 Recessions spare few people, including business owners. But there are entrepreneurs who have discovered the main keys on how to profit despite the economy. Here is how to profit as a business owner in a recession.

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