1. Amateurism Hurts PR Field
   Resource Type: Article
   As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them.
2. The Art of Lying
   "Yes, That Was My Penis" and Other Ticklish PR Challenges
   Resource Type: Article
   Published: 2013
   People in the public eye should have learned enough from past blunders to come up with a different strategy when asked potentially damaging questions.
3. Benton Foundation
   Resource Type: Website
   Concerned with the use of communications in the public interest.
4. Blowing Your Own Horn!
   Resource Type: Article
   Published: 2000
   Launching your own public relations campaign.
5. Bound By Power
   Intended Consequences
   Resource Type: Book
   These essays focus on how power and ideology work within society. Interviews are with Noam Chomsky, Linda McQuaig, Robert Bertuzzi and others. They speak to the issues of the understanding of power and political dissent, the repression of dissent in post 9/11 media coverage and the war on terror.
6. The Canadian Public Relations Society, Inc.
   Media Profile in Sources
   Resource Type: Organization
   
7. Centennial College
   Media Profile in Sources
   Resource Type: Organization
   
8. Chomsky.Info
   Resource Type: Website
   The Noam Chomsky Web site.
9. Connexions Digest
   Issue 50 - December 1989 - A Social Change Sourcebook
   Resource Type: Serial Publication (Periodical)
   Published: 1989
   
10. Connexions Digest
    Issue 52 - August 1990 - A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    Published: 1990
    
11. Connexions Digest
    Issue 53 - January 1991- A Social Change Sourcebook
    Resource Type: Serial Publication (Periodical)
    Published: 1991
    
12. Content and Public Relations Marketing
    Resource Type: Article
    This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing synergize.
13. CPRS Announces Newly Accredited Public Relations Professionals
    Sources News Release
    Resource Type: Article
    Published: 2011
    CPRS welcomes 21 accredited members from across Canada in 2010
14. Creating the Corporate Soul
    The Rise of Public Relations and Corporte Imagery in American Big Business
    Resource Type: Book
    Published: 2000
    
15. Creating Your Own Alternatives
    Resource Type: Article
    Alternatives and suggestons for creating independent media.
16. A Crisis by Any Other Name
    Resource Type: Article
    Published: 2002
    The role of communications in a crisis.
17. Doing & Saying the Right thing
    Resource Type: Book
    Published: 2004
    Professional risk and crisis management.
18. Don't be a Time Bandit
    Resource Type: Article
    Published: 2005
    Don't waste journalists' time.
19. Durham College
    Media Profile in Sources
    Resource Type: Organization
    
20. The Eight Best Books for Publicity Seekers
    Resource Type: Article
    Published: 2003
    For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
21. Enhance your image in novel ways
    Resource Type: Article
    Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
22. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
23. Expose Yourself!
    Resource Type: Article
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
24. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
25. Flack Attack
    Public relations is shaping public life in ways we're not supposed to notice
    Resource Type: Article
    Published: 1994
    Public relations plays an important role in contemporary US politics. This essay follows the coopted grassroots organizing techniques of PR firms hired by industry lobbyists to undertake counteractivism campaigns. PR men mobilize citizens who may be opposed to new legislation, for example farmers may be opposed to clean air legislation that would impose taxes on small trucks, organize them and coach them to appeal to their congressman.
26. The Follow-Up Telephone Call
    Resource Type: Article
    Published: 2004
    Making follow-up phone calls to the media.
27. Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy
    Resource Type: Article
    Published: 2015
    Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Facebook and Twitter.
28. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
29. Getting Organized
    Resource Type: Article
    Advice on the basics of Public Relations (PR).
30. Getting the Most from Interviews
    Resource Type: Article
    Published: 1997
    Tips from a pro for getting the most from media interviews.
31. Getting Your Public Relations Story on TV and Radio
    Resource Type: Book
    Published: 1986
    
32. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
33. GMO Propaganda and the Sociology of Science
    Resource Type: Article
    Published: 2015
    In August of 2014, the website Gawker revealed documents that demonstrated the lengths to which the global chemical giant Monsanto would go in order to control the narrative about their products – in particular, their genetically modified crops. While we all like to believe that our scientific/rational brains see through the transparent marketing, public relations rhetoric exists because it greatly sedates critical thought.
34. The Government Relations Handbook
    Resource Type: Book
    Published: 1991
    
35. Guerrilla P.R. Wired
    Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
    Resource Type: Book
    Published: 2007
    Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
36. Guerrilla P.R.
    How You Can Wage an Effective Publicity Campaign...Without Going Broke
    Resource Type: Book
    Published: 1993
    
37. Guide to Media Relations
    Resource Type: Book
    Published: 2004
    
38. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
39. The Householder's Guide to Community Defence Against Bureaucratic Aggression - Review
    A report on Britain's Government Machine
    Resource Type: Book
    Published: 1989
    Organizational tactics communities can use to fight projects or developments being foisted on them.
40. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article
    Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
41. How many spokespersons?
    Resource Type: Article
    Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
42. How Media Relations Helps the Marketing Plan
    Resource Type: Article
    Published: 2002
    Using media relations to support your marketing strategy.
43. How Sources magnifies your Internet visibility
    Resource Type: Article
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
44. How the People's Climate March Became a Corporate PR Campaign
    Resource Type: Article
    Published: 2014
    I've never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source. That claims you can change world history in an afternoon after walking the dog and eating brunch.
45. How to Make Your PR Photos Work
    Resource Type: Article
    Published: 2003
    There is a real art and science to the news photo.
46. The Importance of Journalism and Communications to Social Movements
    Resource Type: Article
    Published: 2012
    Remarks of Javier Sicilia to the School of Authentic Journalism.
47. In The News
    The Practice of Media Relations in Canada
    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
48. Inside the Shadowy PR Firm That's Lobbying for Regime Change in Syria
    Resource Type: Article
    Published: 2016
    Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government.
49. Journalism: Truth or Dare?
    Resource Type: Book
    Published: 2003
    Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
50. Loyalist College of Applied Arts and Technology
    Media Profile in Sources
    Resource Type: Organization
    
51. Manufacturing Consent
    The Political Economy of the Mass Media
    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
52. Marketing/PR - the new face of marketing
    Resource Type: Article
    Published: 2009
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
53. Media For Social Change
    A Resource Book For Community Groups
    Resource Type: Book
    Published: 1986
    An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
    
54. Mexican President Calderón Hires US Propaganda Firm
    Resource Type: Article
    Published: 2012
    Los Pinos retains Las Vegas-based R&R Partners to promote government’s successes as the bloody drug war rages on.
55. The Missing News
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
56. Necessary Illusions
    Thought Control in Democratic Societies
    Resource Type: Book
    Published: 1991
    An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ideological control."
57. New Legal Landscape Affecting PR
    Resource Type: Article
    Published: 2004
    New laws affecting public relations.
58. Peddling miracles and amnesia
    Resource Type: Article
    Published: 1999
    The shifting PR campaign to justify Chile's 'economic miracle' and to forgive its chief architect.
59. Political Columns
    Behind the scenes with powerful people
    Resource Type: Book
    Published: 2007
    A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
60. The Power of public relations
    Resource Type: Article
    Published: 1999
    An overview of the role of public relations practitioners.
61. Profit over People
    Neoliberalism and Global Order
    Resource Type: Book
    Published: 1999
    Chomsky confronts neoliberalsim: the pro-corporate system of economic and political policies presently waging a form of class war worldwide.
62. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion
    Resource Type: Book
    Published: 1977
    
63. Propaganda, Fake News, and Media Lies
    The Diabolical Business of Global Public Relations Firms
    Resource Type: Article
    Published: 2017
    The PRP industry has experienced phenomenal growth since 2001. In 2015, three publicly traded mega PR firms -- Omnicom, WPP, and Interpublic Group -- together employed 214,000 people across 170 countries, collecting $35 billion in combined revenue. Not only do these firms control massive wealth, they also possess a network of connections in powerful international institutions with direct links to national governments, multi-national corporations, global policy-making bodies, and the corporate media.
64. The Prosperous Few and the Restless Many
    Resource Type: Book
    Published: 1993
    a collection of short commentaries by Noam Chomsky on global issues, drawn from interviews in the early 1990s. Topics include global economics, racism, NAFTA, and hot topics of the day.
65. Public relations at a trade show: A little effort goes a long way
    Resource Type: Article
    Published: 2011
    The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
66. Public Relations on the Internet
    Resource Type: Article
    This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media.
67. Public Relations Strategy a Valuable Fundraising Tool
    Resource Type: Article
    Published: 2002
    A case study of using public relations to enhance a charity's fundraising activities.
68. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
69. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
70. Publicity and Media Resources
    Resource Type: Website
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
71. Publicity Plus
    Resource Type: Website
    How to maximize your media impact using Sources.
72. PublicitySources.com
    Resource Type: Website
    Published: 2017
    A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
73. The Revolutionary Act of Telling the Truth
    Resource Type: Article
    Published: 2015
    Pilger discusses the challenges that we encounter as Western governments and media actively seek to supress any political consciousness and independent thought.
74. Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights
    Resource Type: Audio
    Published: 2014
    The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.
75. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article
    Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
76. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Website
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
77. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
78. The Sources HotLink
    Resource Type: Website
    Published: 2009
    A website and newsletter dealing with media relations strategies.
79. Sources media training
    Resource Type: Article
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
80. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Resource Type: Article
    Published: 2005
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
81. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
82. Sultans of Sleaze
    Public Relations and the Media
    Resource Type: Book
    Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
83. Taking the Risk Out of Democracy
    Corporate Propaganda versus Freedom and Liberty
    Resource Type: Book
    Published: 1997
    The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially the United Kingdom and Australia.
84. The Canadian Public Relations Society (CPRS) Welcomes Five New Members to the College of Fellows
    Sources News Release
    Resource Type: Article
    Published: 2011
    The Canadian Public Relations Society (CPRS) is pleased to announce five new members to the College of Fellows.
85. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    Resource Type: Article
    Published: 2004
    How do you ensure that your marketing and PR piece isn't just pretty prose?
86. Three Tips to Keep Your Followers Engaged
    Sources News Release
    Resource Type: Article
    Published: 2011
    It can be a frustrating experience to have read a blog post or listened to a presentation, only to find that you are unable recall what was written or said. This can be even more frustrating if you are the one who wrote it.
87. Toxic Sludge Is Good for You
    Lies, Damn Lies and the Public Relations Industry
    Resource Type: Book
    Published: 2004
    Explains how modern public relations (PR) transforms the favoured policies of the rich and the powerful into uncontroversial 'common sense'.
88. TV PR
    How To Promote Yourself, Your Product, Your Service or Your Organization on Television
    Resource Type: Book
    Published: 1987
    
89. Use Internet as public relations tool
    Resource Type: Article
    Published: 1999
    Establish an online presence to complement your other PR tools.
90. What is a 3-D Public Relations Campaign?
    Resource Type: Article
    What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign
91. What is Public Relations?
    Resource Type: Article
    Published: 2003
    PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.
92. What people are saying about Sources
    Resource Type: Article
    

Experts on Public Relations in the Sources Directory

1. Sources